Your daily operating system
Foundation OS
Connect your data, understand performance, and put your marketing to work.
per month · excl. VAT
Allowances included, then pay for usage
Adverfly · Pricing
Your daily operating system
Connect your data, understand performance, and put your marketing to work.
per month · excl. VAT
Allowances included, then pay for usage
More capacity. Better planning.
Scale your creatives, tests, and automation. Plan your next investment with marketing mix modeling.
per month · excl. VAT
Allowances included, then pay for usage
Operated by Adverfly
Pick Managed Service if you want the outcome but don't have the in-house capacity to operate the platform.
per month · excl. VAT
Larger allowances + agreed service scope
Built around your business
Custom shop design, functionality, and infrastructure built around your business.
per month · excl. VAT
Custom scope and usage
Each package includes the previous one. Additional AI usage, Try-on, and growth-app fees are listed separately.
Estimate your usageTrusted by growing brands worldwide
Every available app, usage allowance, and managed service, package by package.
Checks show included app licenses. Adverfly AI shares one monthly credit allowance across AI apps, including Creative Library. Only additional credits are charged; Creative Library has no weekly cap. Data allowances and credits are pooled across workspaces. Try-on image fees include AI generation. Own AI API keys are available only with Enterprise; Enterprise Try-on uses your own key, with AI usage paid directly to your provider. Revenue generated through growth apps is charged separately.
| Platform access & allowances | Foundation OS | + Scale & Predict | Managed OS | Enterprise |
|---|---|---|---|---|
| Pageviews / month | 100,000 | 1,000,000 | 5,000,000 | By agreement |
| Session recordings / month | 5,000 | 50,000 | 250,000 | By agreement |
| AI credits / month | 1,000 | 5,000 | 15,000 | 30,000 |
| Team seats | Unlimited | Unlimited | Unlimited | Unlimited |
| Own AI API keysFor supported AI providers · including Try-on | ||||
| Country workspaces | ||||
| Implementation & services | Foundation OS | + Scale & Predict | Managed OS | Enterprise |
| Setup & ongoing infrastructure care | ||||
| Managed rollout & A/B tests of Adverfly features | ||||
| Custom Adverfly feature design to match your shop | ||||
| Custom shop journeys & bundle-builder development | ||||
| Individual experimentation & engineering | ||||
| Custom integrations & contractual SLAs | ||||
| Integrations | Foundation OS | + Scale & Predict | Managed OS | Enterprise |
| Meta | ||||
| Google Ads | ||||
| TikTok | ||||
| Snapchat | ||||
| Microsoft Ads | ||||
| ChatGPT Ads | ||||
| Outbrain | ||||
| Taboola | ||||
| Shopify | ||||
| DHL | ||||
| ScaleCut | ||||
| WooCommerceVia Power Pixel | ||||
| ShopwareVia Power Pixel | ||||
| Custom shopVia Power Pixel | ||||
| Klaviyo | ||||
| Brevo | ||||
| Mailchimp | ||||
| Omnisend | ||||
| ActiveCampaign | ||||
| HubSpot | ||||
| CleverReach | ||||
| OpenAI | AI credits | AI credits | AI credits | AI credits or own API key |
| Claude | AI credits | AI credits | AI credits | AI credits or own API key |
| Gemini | AI credits | AI credits | AI credits | AI credits or own API key |
| Perplexity | AI credits | AI credits | AI credits | AI credits or own API key |
| Google Search Console | ||||
| BigQuery | On request | |||
| Snowflake | On request | |||
| Amazon S3 | On request | |||
| Google Cloud Storage | On request | |||
| Collect | Foundation OS | + Scale & Predict | Managed OS | Enterprise |
| 2%App-generated revenue | 1%App-generated revenue | 0%App-generated revenue | 0%App-generated revenue | |
| €0.50 / image (AI included) | €0.35 / image (AI included) | €0.25 / image (AI included) | Own API keyPay your provider for AI usage | |
| Categorize | Foundation OS | + Scale & Predict | Managed OS | Enterprise |
| AI credits | AI credits | AI credits | AI credits or own API key | |
| Analyze | Foundation OS | + Scale & Predict | Managed OS | Enterprise |
| 5,000 included / monthThen €2 / 1,000 additional recordings | 50,000 included / monthThen €2 / 1,000 additional recordings | 250,000 included / monthThen €1.50 / 1,000 additional recordings | By agreement | |
Volume rates for additional recordings Up to 150,000: €2 / 1,000150,001–500,000: €1.50 / 1,000Above 500,000: €1 / 1,000 Bands use total monthly recordings. Only recordings above your allowance are charged, proportionally at each band's rate. | ||||
| Measure | Foundation OS | + Scale & Predict | Managed OS | Enterprise |
| 3 active | 10 active | 25 active | By agreement | |
| Optimize | Foundation OS | + Scale & Predict | Managed OS | Enterprise |
| 3 active | 10 active | 25 active | By agreement | |
| Activate | Foundation OS | + Scale & Predict | Managed OS | Enterprise |
| Coming soon | Coming soon | Coming soon | Coming soon | |
| Coming soon | Coming soon | Coming soon | Coming soon | |
| 5 active | 25 active | 100 active | By agreement | |
| 1,000 active members includedThen €0.05 / active member / month | 5,000 active members includedThen €0.05 / active member / month | 15,000 active members includedThen €0.05 / active member / month | 30,000 active members includedThen €0.05 / active member / month | |
| 2%App-generated revenue | 1%App-generated revenue | 0%App-generated revenue | 0%App-generated revenue | |
| 5,000 participants includedThen €5 / 1,000 additional participants | 25,000 participants includedThen €5 / 1,000 additional participants | 75,000 participants includedThen €5 / 1,000 additional participants | 150,000 participants includedThen €5 / 1,000 additional participants | |
| 2%Added upsell revenue | 1%Added upsell revenue | 0%Added upsell revenue | 0%Added upsell revenue | |
| 2%App-generated revenue | 1%App-generated revenue | 0%App-generated revenue | 0%App-generated revenue | |
| AI credits | AI credits | AI credits | AI credits or own API key | |
| System | Foundation OS | + Scale & Predict | Managed OS | Enterprise |
| Other apps | Foundation OS | + Scale & Predict | Managed OS | Enterprise |
Revenue fees apply to app-generated, attributed revenue, net of refunds. Upsell fees apply only to the added upsell value. Viewing saved Creative Library analyses does not consume more credits. Active test, workflow and agent limits apply to concurrent usage; completed results remain available. Operated test scope is agreed separately.
Usage & costs
Choose your package and adjust usage for each product. Included allowances reset every month.
Your package includes the first 100,000 pageviews every month.
Product cost per month
€0
Included usage
100,000 / 100,000
100,000–5,000,000
0 × €40 / 1,000,000
5,000,000–20,000,000
0 × €30 / 1,000,000
Above 20,000,000
0 × €20 / 1,000,000
€350 platform + €0 usage
Per month, excl. VAT
An estimate for one subscription. Allowances are pooled across workspaces. Actual charges depend on monthly usage; custom implementation and services are not included.
100,000 included / month
5,000 included / month
Each rate applies only to usage within its band.
3 workspaces included. Each additional workspace is €49 per month.
2% of combined app-generated net revenue attributed to Creators, Referrals, Offers, and Upsell. Enter this revenue once for all four apps. No additional per-creator charge.
1,000 AI credits included each month. Additional credits cost €0.01 each. All AI apps share this allowance; consumption depends on the model and usage. Own API keys are available only with Enterprise.
€0.50 per generated image, with no monthly base fee. AI generation is included and does not consume additional AI credits.
1,000 monthly active loyalty members included. Each additional active member costs €0.05 per month. Stored, inactive members are free.
5,000 new valid Raffle participants included per month. Additional participants cost €5 per 1,000, charged proportionally to actual usage.
Put it to work together
Run your own A/B tests with Foundation OS. Managed OS adds rollout, operations, optimization, and tests of existing features with your team. Enterprise adds custom visual design, functionality, and customer journeys.
Existing features. Measured impact.
€4,500/ month
Together with your team, we roll out existing Adverfly features, operate and optimize them, and measure their impact.
Implementation capacity and concurrent experiments are agreed together.
Discuss Managed OSCustom solutions. Tested together.
from€7,500/ month
We create custom visual designs for your shop, develop custom functionality, customer journeys, and integrations, then test their impact within an agreed scope.
Services, usage allowances, and support are defined in your agreement.
Scope an Enterprise projectManaged OS in practice · Try-on
Configure and roll out Try-on on suitable product pages together with your team.
Compare a control group with supported opt-in variants.
Evaluate conversion, confirmed opt-ins, and contribution margin after AI costs.
Traffic and data quality determine test duration. Results may also show that a variant should be adjusted or stopped. Try-on usage is charged separately.
All prices per month, excluding VAT.
FAQs
What is included, what scales with usage, and how we work together.
Foundation OS at €350 per month includes the operational core: attribution, insights, Adverfly AI, creative tools, agents, workflows, and the self-serve A/B testing tool. Scale & Predict at €1,490 includes Foundation OS, higher capacity limits, and adds MMM, MMM forecasts, model diagnostics, and budget scenarios. Managed OS adds rollout, operations, optimization, and tests of existing features with your team. Pick Managed Service if you want the outcome but don't have the in-house capacity to operate the platform. Enterprise adds custom visual design, functionality, and integrations.
Yes. Book a demo to explore the relevant features and discuss your data sources, usage, and goals. There is no permanent free platform plan.
Discuss a Foundation OS demoFoundation OS includes 100,000 pageviews per month; Scale & Predict includes 1,000,000. Recording allowances are 5,000 per month on Foundation OS and 50,000 on Scale & Predict. Both packages include 3 workspaces. Monthly usage allowances reset and unused usage does not roll over. Only usage above the allowance is charged. Each volume rate applies to its own pricing band. Additional workspaces cost €49 per workspace per month.
Foundation OS includes 3 concurrently active experiments, 5 active workflows, and 3 active agents. Scale & Predict increases those limits to 10, 25 and 10 respectively. Limits apply to concurrently active features; existing results remain available. AI used by agents and workflows consumes shared AI credits.
No. Creative Library analyses use the same AI credits as Adverfly AI, Creative Studio, agents, and workflows. Credit consumption depends on the model and usage. Viewing saved results does not consume credits; existing results remain available.
The revenue fee is 2% on Foundation OS and 1% on Scale & Predict. It applies to app-generated revenue attributed to Creators, Referrals, Offers, and Upsell, net of refunds: orders through creator links or codes, referred orders, and redeemed Adverfly offers. For Upsell, only the added value of accepted upsells counts. It is not a percentage of your entire shop revenue. There is no additional per-creator fee. Managed OS and Enterprise have no growth-app revenue fee.
Monthly allowances are 1,000 active members on Foundation OS, 5,000 on Scale & Predict, 15,000 on Managed OS, and 30,000 on Enterprise. Each additional active member costs €0.05 per month. A member is active when they earn points or redeem a reward during that month, and counts only once regardless of the number of activities. The allowance is pooled across all workspaces. Stored, inactive members are free; signing up alone does not trigger a fee.
Each month, Foundation OS includes 5,000 new valid participants, Scale & Predict includes 25,000, Managed OS includes 75,000, and Enterprise includes 150,000. Additional participants cost €5 per 1,000, charged proportionally. Each new valid participant counts once per month across all workspaces. Bonus entries do not increase the participant count; spam and test participants are excluded.
Each month, Foundation OS includes 1,000 credits, Scale & Predict includes 5,000, Managed OS includes 15,000, and Enterprise includes 30,000. Adverfly AI, Creative Library, Creative Studio, agents, and workflows share the monthly allowance. Platform AI usage within the allowance has no additional charge. Only extra credits consumed cost €0.01 per credit. The included allowance renews monthly; consumption depends on the model and usage.
Beyond the monthly allowance, one AI credit costs €0.01. Consumption depends on the model and usage, and is shared across apps. Creative Library analyses, Adverfly AI, Creative Studio, agents, and workflows use the same AI credits. Credits consumed are calculated by converting provider list prices plus 30% into credits; this markup is not added again to the credit price. Only Enterprise supports own API keys across AI apps. Calls using your own key are billed directly by your provider and do not consume Adverfly credits; the included platform credits remain available for optional Adverfly AI usage. Try-on costs €0.50 per generated image on Foundation OS, €0.35 on Scale & Predict, and €0.25 on Managed OS, with no monthly base fee. On these three plans, AI generation is included in the image price and does not consume additional credits. Enterprise Try-on uses your own API key: you pay the provider directly for generation, with no Adverfly image fee or credit consumption.
Pick Managed Service if you want the outcome but don't have the in-house capacity to operate the platform. Managed OS includes Scale & Predict, collaborative setup, operations, optimization, and managed A/B tests of existing features with your team within an agreed scope. It also includes 5,000,000 pageviews, 250,000 recordings per month, and 10 workspaces, plus 15,000 AI credits per month. Additional usage follows the published usage rates, including AI credits and active loyalty members above their allowances. Try-on images are charged separately per generated image. Implementation capacity, support, and concurrent experiments are agreed in advance. Enterprise adds custom visual design and functional development with contractually agreed allowances and services.

"We now optimize our ads using Adverfly numbers instead of Facebook data, and our ROAS has increased significantly."
Aylin T.
CEO & Founder, AYLASHES.com
Built in Germany with bank-level security and fully GDPR compliant. Your data is processed in the EU and stays yours.