Adverfly · Pricing

One OS. Your next move.

Your daily operating system

Foundation OS

Connect your data, understand performance, and put your marketing to work.

€350

per month · excl. VAT

Allowances included, then pay for usage

Explore Foundation OSCompare features

More capacity. Better planning.

+ Scale & Predict

Scale your creatives, tests, and automation. Plan your next investment with marketing mix modeling.

€1,490

per month · excl. VAT

Allowances included, then pay for usage

Explore Scale & PredictCompare features
Most popular

Operated by Adverfly

Managed OS

Pick Managed Service if you want the outcome but don't have the in-house capacity to operate the platform.

€4,500

per month · excl. VAT

Larger allowances + agreed service scope

Discuss Managed OSCompare features

Built around your business

Enterprise

Custom shop design, functionality, and infrastructure built around your business.

from€7,500

per month · excl. VAT

Custom scope and usage

Contact salesCompare features

Each package includes the previous one. Additional AI usage, Try-on, and growth-app fees are listed separately.

Estimate your usage

Trusted by growing brands worldwide

… and many more brands & agencies

See all case studies

Every app and service, compared

Every available app, usage allowance, and managed service, package by package.

Estimate usage costs

Checks show included app licenses. Adverfly AI shares one monthly credit allowance across AI apps, including Creative Library. Only additional credits are charged; Creative Library has no weekly cap. Data allowances and credits are pooled across workspaces. Try-on image fees include AI generation. Own AI API keys are available only with Enterprise; Enterprise Try-on uses your own key, with AI usage paid directly to your provider. Revenue generated through growth apps is charged separately.

Platform access & allowancesFoundation OS+ Scale & PredictManaged OSEnterprise
Pageviews / month100,0001,000,0005,000,000By agreement
Session recordings / month5,00050,000250,000By agreement
AI credits / month1,0005,00015,00030,000
Team seatsUnlimitedUnlimitedUnlimitedUnlimited
Own AI API keysFor supported AI providers · including Try-on
Country workspaces
MCP Tools
Implementation & servicesFoundation OS+ Scale & PredictManaged OSEnterprise
Setup & ongoing infrastructure care
Managed rollout & A/B tests of Adverfly features
Custom Adverfly feature design to match your shop
Custom shop journeys & bundle-builder development
Individual experimentation & engineering
Custom integrations & contractual SLAs
IntegrationsFoundation OS+ Scale & PredictManaged OSEnterprise
Meta
Google Ads
TikTok
Snapchat
Pinterest
Microsoft Ads
ChatGPT Ads
Outbrain
Taboola
Shopify
DHL
ScaleCut
WooCommerceVia Power Pixel
ShopwareVia Power Pixel
Custom shopVia Power Pixel
Klaviyo
Brevo
Mailchimp
Omnisend
ActiveCampaign
HubSpot
CleverReach
OpenAIAI creditsAI creditsAI creditsAI credits or own API key
ClaudeAI creditsAI creditsAI creditsAI credits or own API key
GeminiAI creditsAI creditsAI creditsAI credits or own API key
PerplexityAI creditsAI creditsAI creditsAI credits or own API key
Google Search Console
BigQueryOn request
SnowflakeOn request
Amazon S3On request
Google Cloud StorageOn request
CollectFoundation OS+ Scale & PredictManaged OSEnterprise
Creators2%App-generated revenue1%App-generated revenue0%App-generated revenue0%App-generated revenue
Context & Research
Power Pixel
Website
Platforms
Email
Organic
Community
Surveys
Try-onOptional, per generated image€0.50 / image (AI included)€0.35 / image (AI included)€0.25 / image (AI included)Own API keyPay your provider for AI usage
Forms
Weather
LLM Visibility
CategorizeFoundation OS+ Scale & PredictManaged OSEnterprise
Segments
Creative LibraryAI analyses use credits · no weekly capAI creditsAI creditsAI creditsAI credits or own API key
Marketing Angles
AnalyzeFoundation OS+ Scale & PredictManaged OSEnterprise
Summary
Insights
Canvas
Creative Analytics
Journeys
Product Journeys
LTV & Cohort
Coupons
Ad Deconstruction
Testing Log
Profit
Products
Map
Hourly Breakdown
Custom Reports
CRM
Heat Maps
Session Replays5,000 included / monthThen €2 / 1,000 additional recordings50,000 included / monthThen €2 / 1,000 additional recordings250,000 included / monthThen €1.50 / 1,000 additional recordingsBy agreement

Volume rates for additional recordings

Up to 150,000: €2 / 1,000150,001–500,000: €1.50 / 1,000Above 500,000: €1 / 1,000

Bands use total monthly recordings. Only recordings above your allowance are charged, proportionally at each band's rate.

MeasureFoundation OS+ Scale & PredictManaged OSEnterprise
Custom Attribution
Marketing Mix ModelingBudget scenarios, MMM forecasts & model diagnostics
Geo Testing
A/B Testing3 active10 active25 activeBy agreement
Correlations
Ad Fatigue
OptimizeFoundation OS+ Scale & PredictManaged OSEnterprise
Recommendations
Knowledge
Agents3 active10 active25 activeBy agreement
Skills
Adverfly AI
ActivateFoundation OS+ Scale & PredictManaged OSEnterprise
QR Codes
Email MarketingComing soonComing soonComing soonComing soon
WhatsApp MarketingComing soonComing soonComing soonComing soon
Data Bridge
Workflows5 active25 active100 activeBy agreement
Loyalty Program1,000 active members includedThen €0.05 / active member / month5,000 active members includedThen €0.05 / active member / month15,000 active members includedThen €0.05 / active member / month30,000 active members includedThen €0.05 / active member / month
Referrals2%App-generated revenue1%App-generated revenue0%App-generated revenue0%App-generated revenue
Raffle5,000 participants includedThen €5 / 1,000 additional participants25,000 participants includedThen €5 / 1,000 additional participants75,000 participants includedThen €5 / 1,000 additional participants150,000 participants includedThen €5 / 1,000 additional participants
Upsell2%Added upsell revenue1%Added upsell revenue0%Added upsell revenue0%Added upsell revenue
Offers2%App-generated revenue1%App-generated revenue0%App-generated revenue0%App-generated revenue
Creative StudioAI creditsAI creditsAI creditsAI credits or own API key
Articles
SystemFoundation OS+ Scale & PredictManaged OSEnterprise
Controls
Data Exports
UTM Builder & Simulator
Health Center
Outbox
Notes
Library
Templates
Brand Kit
Other appsFoundation OS+ Scale & PredictManaged OSEnterprise
Integrations
Channels

Revenue fees apply to app-generated, attributed revenue, net of refunds. Upsell fees apply only to the added upsell value. Viewing saved Creative Library analyses does not consume more credits. Active test, workflow and agent limits apply to concurrent usage; completed results remain available. Operated test scope is agreed separately.

Usage & costs

Pricing calculator

Choose your package and adjust usage for each product. Included allowances reset every month.

Power Pixel

Your package includes the first 100,000 pageviews every month.

Product cost per month

€0

Show breakdown

Included usage

100,000 / 100,000

€0

100,000–5,000,000

0 × €40 / 1,000,000

€0

5,000,000–20,000,000

0 × €30 / 1,000,000

€0

Above 20,000,000

0 × €20 / 1,000,000

€0
Product total€0

Estimated total

€350 platform + €0 usage
Per month, excl. VAT

An estimate for one subscription. Allowances are pooled across workspaces. Actual charges depend on monthly usage; custom implementation and services are not included.

See all usage rates

Pageviews

100,000 included / month

Next 4,900,000€40 / 1,000,000
Next 15,000,000€30 / 1,000,000
Above 20,000,000€20 / 1,000,000

Session recordings

5,000 included / month

Next 145,000€2 / 1,000
Next 350,000€1.50 / 1,000
Above 500,000€1 / 1,000

Each rate applies only to usage within its band.

Workspaces

3 workspaces included. Each additional workspace is €49 per month.

Creators

2% of combined app-generated net revenue attributed to Creators, Referrals, Offers, and Upsell. Enter this revenue once for all four apps. No additional per-creator charge.

Adverfly AI

1,000 AI credits included each month. Additional credits cost €0.01 each. All AI apps share this allowance; consumption depends on the model and usage. Own API keys are available only with Enterprise.

Try-on

€0.50 per generated image, with no monthly base fee. AI generation is included and does not consume additional AI credits.

Loyalty Program

1,000 monthly active loyalty members included. Each additional active member costs €0.05 per month. Stored, inactive members are free.

Raffle

5,000 new valid Raffle participants included per month. Additional participants cost €5 per 1,000, charged proportionally to actual usage.

Put it to work together

From rollout to measured impact.

Run your own A/B tests with Foundation OS. Managed OS adds rollout, operations, optimization, and tests of existing features with your team. Enterprise adds custom visual design, functionality, and customer journeys.

Existing features. Measured impact.

Managed OS

€4,500/ month

Together with your team, we roll out existing Adverfly features, operate and optimize them, and measure their impact.

  • Everything in Scale & Predict, including model reviews and interpretation
  • Setup and configuration of existing Adverfly features with your team
  • Ongoing optimization of supported features and workflows with your team
  • Managed A/B tests of supported variants, such as Try-on and opt-in flows
  • Data quality, workflow maintenance, and a technical point of contact

Implementation capacity and concurrent experiments are agreed together.

Discuss Managed OS

Custom solutions. Tested together.

Enterprise

from€7,500/ month

We create custom visual designs for your shop, develop custom functionality, customer journeys, and integrations, then test their impact within an agreed scope.

  • Collaborative operations, optimization, and experiments from Managed OS
  • Custom visual design of Adverfly features for your shop
  • Custom shop, product-page, and funnel experiments
  • Development and tests of bundle builders with custom functionality and pricing logic
  • Custom ERP/CRM integrations, engineering capacity, and agreed SLAs

Services, usage allowances, and support are defined in your agreement.

Scope an Enterprise project

Managed OS in practice · Try-on

  1. 01

    Roll out together

    Configure and roll out Try-on on suitable product pages together with your team.

  2. 02

    Test

    Compare a control group with supported opt-in variants.

  3. 03

    Measure

    Evaluate conversion, confirmed opt-ins, and contribution margin after AI costs.

Traffic and data quality determine test duration. Results may also show that a variant should be adjusted or stopped. Try-on usage is charged separately.

All prices per month, excluding VAT.

FAQs

Pricing, explained.

What is included, what scales with usage, and how we work together.

Which plan is right for my team?

Foundation OS at €350 per month includes the operational core: attribution, insights, Adverfly AI, creative tools, agents, workflows, and the self-serve A/B testing tool. Scale & Predict at €1,490 includes Foundation OS, higher capacity limits, and adds MMM, MMM forecasts, model diagnostics, and budget scenarios. Managed OS adds rollout, operations, optimization, and tests of existing features with your team. Pick Managed Service if you want the outcome but don't have the in-house capacity to operate the platform. Enterprise adds custom visual design, functionality, and integrations.

Can I explore Adverfly before choosing a plan?

Yes. Book a demo to explore the relevant features and discuss your data sources, usage, and goals. There is no permanent free platform plan.

Discuss a Foundation OS demo
How do included allowances and additional usage work?

Foundation OS includes 100,000 pageviews per month; Scale & Predict includes 1,000,000. Recording allowances are 5,000 per month on Foundation OS and 50,000 on Scale & Predict. Both packages include 3 workspaces. Monthly usage allowances reset and unused usage does not roll over. Only usage above the allowance is charged. Each volume rate applies to its own pricing band. Additional workspaces cost €49 per workspace per month.

What limits apply to active features?

Foundation OS includes 3 concurrently active experiments, 5 active workflows, and 3 active agents. Scale & Predict increases those limits to 10, 25 and 10 respectively. Limits apply to concurrently active features; existing results remain available. AI used by agents and workflows consumes shared AI credits.

Does Creative Library have a weekly analysis cap?

No. Creative Library analyses use the same AI credits as Adverfly AI, Creative Studio, agents, and workflows. Credit consumption depends on the model and usage. Viewing saved results does not consume credits; existing results remain available.

What fees apply to Creators and growth apps?

The revenue fee is 2% on Foundation OS and 1% on Scale & Predict. It applies to app-generated revenue attributed to Creators, Referrals, Offers, and Upsell, net of refunds: orders through creator links or codes, referred orders, and redeemed Adverfly offers. For Upsell, only the added value of accepted upsells counts. It is not a percentage of your entire shop revenue. There is no additional per-creator fee. Managed OS and Enterprise have no growth-app revenue fee.

How is Loyalty Program billed?

Monthly allowances are 1,000 active members on Foundation OS, 5,000 on Scale & Predict, 15,000 on Managed OS, and 30,000 on Enterprise. Each additional active member costs €0.05 per month. A member is active when they earn points or redeem a reward during that month, and counts only once regardless of the number of activities. The allowance is pooled across all workspaces. Stored, inactive members are free; signing up alone does not trigger a fee.

How is Raffle billed?

Each month, Foundation OS includes 5,000 new valid participants, Scale & Predict includes 25,000, Managed OS includes 75,000, and Enterprise includes 150,000. Additional participants cost €5 per 1,000, charged proportionally. Each new valid participant counts once per month across all workspaces. Bonus entries do not increase the participant count; spam and test participants are excluded.

How many AI credits are included in each package?

Each month, Foundation OS includes 1,000 credits, Scale & Predict includes 5,000, Managed OS includes 15,000, and Enterprise includes 30,000. Adverfly AI, Creative Library, Creative Studio, agents, and workflows share the monthly allowance. Platform AI usage within the allowance has no additional charge. Only extra credits consumed cost €0.01 per credit. The included allowance renews monthly; consumption depends on the model and usage.

How are AI credits and Try-on priced?

Beyond the monthly allowance, one AI credit costs €0.01. Consumption depends on the model and usage, and is shared across apps. Creative Library analyses, Adverfly AI, Creative Studio, agents, and workflows use the same AI credits. Credits consumed are calculated by converting provider list prices plus 30% into credits; this markup is not added again to the credit price. Only Enterprise supports own API keys across AI apps. Calls using your own key are billed directly by your provider and do not consume Adverfly credits; the included platform credits remain available for optional Adverfly AI usage. Try-on costs €0.50 per generated image on Foundation OS, €0.35 on Scale & Predict, and €0.25 on Managed OS, with no monthly base fee. On these three plans, AI generation is included in the image price and does not consume additional credits. Enterprise Try-on uses your own API key: you pay the provider directly for generation, with no Adverfly image fee or credit consumption.

What is included in Managed OS?

Pick Managed Service if you want the outcome but don't have the in-house capacity to operate the platform. Managed OS includes Scale & Predict, collaborative setup, operations, optimization, and managed A/B tests of existing features with your team within an agreed scope. It also includes 5,000,000 pageviews, 250,000 recordings per month, and 10 workspaces, plus 15,000 AI credits per month. Additional usage follows the published usage rates, including AI credits and active loyalty members above their allowances. Try-on images are charged separately per generated image. Implementation capacity, support, and concurrent experiments are agreed in advance. Enterprise adds custom visual design and functional development with contractually agreed allowances and services.

Aylin T.
"We now optimize our ads using Adverfly numbers instead of Facebook data, and our ROAS has increased significantly."

Aylin T.

CEO & Founder, AYLASHES.com

Made in GermanyGDPR compliantEU hosting

Scale with confidence (and data)

Built in Germany with bank-level security and fully GDPR compliant. Your data is processed in the EU and stays yours.