Correlations

Overview

Correlations helps you understand the relationship between events — creative launches, budget changes, scaling events — and their impact on your performance metrics. See how actions in one area ripple across your entire marketing stack.

Key Features

• Event Timeline: Visualize creative launches, budget changes, and platform events on a timeline
• Multi-Channel Matrix: See correlations between different channels and metrics
• Impact Analysis: Measure how specific events (new creative launch, budget increase) affected performance
• Statistical Significance: Understand which correlations are statistically meaningful vs. coincidental
• Cross-Channel Effects: Discover how scaling one channel affects performance in others

How It Works

Correlations tracks key events across your connected platforms — new ads going live, significant budget changes, creative pauses — and overlays them on your performance data to identify patterns and cause-effect relationships.

Use Cases

• Creative Impact: Measure how launching a new creative affected campaign-level ROAS
• Scaling Analysis: Understand how increasing budget on one channel impacts others
• Anomaly Root Cause: When performance dips, quickly identify which event likely caused it
• Strategy Validation: Confirm that strategic changes are having the expected effect

Getting Started

1. Connect your ad platforms in Integrations
2. Open Correlations from the sidebar
3. Review the event timeline alongside your performance metrics
4. Investigate specific events to understand their impact