Visualize creative launches, scaling events, and their impact on performance metrics.
Correlations AnalysisComing Soon
Overview
Correlations helps you understand the relationship between events — creative launches, budget changes, scaling events — and their impact on your performance metrics. See how actions in one area ripple across your entire marketing stack.
Key Features
Event Timeline: Visualize creative launches, budget changes, and platform events on a timeline
Multi-Channel Matrix: See correlations between different channels and metrics
Impact Analysis: Measure how specific events (new creative launch, budget increase) affected performance
Statistical Significance: Understand which correlations are statistically meaningful vs. coincidental
Cross-Channel Effects: Discover how scaling one channel affects performance in others
How It Works
Correlations tracks key events across your connected platforms — new ads going live, significant budget changes, creative pauses — and overlays them on your performance data to identify patterns and cause-effect relationships.
Use Cases
Creative Impact: Measure how launching a new creative affected campaign-level ROAS
Scaling Analysis: Understand how increasing budget on one channel impacts others
Anomaly Root Cause: When performance dips, quickly identify which event likely caused it
Strategy Validation: Confirm that strategic changes are having the expected effect
Getting Started
Connect your ad platforms in Integrations
Open Correlations from the sidebar
Review the event timeline alongside your performance metrics
Investigate specific events to understand their impact