Data Bridge
Bridge your conversion data to ad platforms with one click.
Data BridgeComing Soon
Overview
Data Bridge is a one-click CAPI (Conversions API) sync that sends your conversion events back to ad platforms. This improves ad platform optimization by giving them richer, server-side conversion data.
Supported Platforms
| Platform | Status | Auth Method |
|---|---|---|
| Meta | Active | Pixel ID |
| Google Ads | Active | Auto-created Conversion Action |
| TikTok | Active | Pixel Code |
| Microsoft/Bing Ads | Active | OAuth + Ad Account ID |
| Limited availability | Conversions API Token | |
| Snapchat | Limited availability | Contact team@adverfly.com |
| Taboola | Limited availability | Contact team@adverfly.com |
| Outbrain | Limited availability | Contact team@adverfly.com |
Key Features
- One-Click Setup: Enable server-side event forwarding with a single toggle
- Event Deduplication: Automatic dedup to prevent double-counting with browser-side pixels
- Batched Sync: Events are sent every 15 minutes, plus a daily sync at end of day
- Click ID Matching: Automatically captures and matches platform click IDs (fbclid, gclid, ttclid, msclkid, etc.)
- Delivery Status: Monitor event delivery rates and error logs per platform
How It Works
When Data Bridge is enabled, Adverfly captures conversion events via the tracking pixel and forwards them server-side to the configured ad platforms using their Conversions APIs. This bypasses browser limitations (ad blockers, cookie restrictions) and improves match rates.
Use Cases
- Improved Attribution: Give ad platforms richer conversion data for better campaign optimization
- Higher Match Rates: Server-side events have higher user match rates than browser pixels alone
- Ad Blocker Recovery: Capture events that browser-side pixels miss due to ad blockers
- Privacy Compliance: Server-side event sending gives you more control over data flow
Getting Started
- Open Workspace Settings > Data Bridge
- Toggle on the platforms you want to enable
- Enter the required credentials (Pixel ID, Pixel Code, etc.)
- Conversions will begin syncing within 15 minutes