Data & Tools

Data Bridge

Bridge your conversion data to ad platforms with one click.

Data BridgeComing Soon

Overview

Data Bridge is a one-click CAPI (Conversions API) sync that sends your conversion events back to ad platforms. This improves ad platform optimization by giving them richer, server-side conversion data.

Supported Platforms

PlatformStatusAuth Method
MetaActivePixel ID
Google AdsActiveAuto-created Conversion Action
TikTokActivePixel Code
Microsoft/Bing AdsActiveOAuth + Ad Account ID
PinterestLimited availabilityConversions API Token
SnapchatLimited availabilityContact team@adverfly.com
TaboolaLimited availabilityContact team@adverfly.com
OutbrainLimited availabilityContact team@adverfly.com

Key Features

  • One-Click Setup: Enable server-side event forwarding with a single toggle
  • Event Deduplication: Automatic dedup to prevent double-counting with browser-side pixels
  • Batched Sync: Events are sent every 15 minutes, plus a daily sync at end of day
  • Click ID Matching: Automatically captures and matches platform click IDs (fbclid, gclid, ttclid, msclkid, etc.)
  • Delivery Status: Monitor event delivery rates and error logs per platform

How It Works

When Data Bridge is enabled, Adverfly captures conversion events via the tracking pixel and forwards them server-side to the configured ad platforms using their Conversions APIs. This bypasses browser limitations (ad blockers, cookie restrictions) and improves match rates.

Use Cases

  • Improved Attribution: Give ad platforms richer conversion data for better campaign optimization
  • Higher Match Rates: Server-side events have higher user match rates than browser pixels alone
  • Ad Blocker Recovery: Capture events that browser-side pixels miss due to ad blockers
  • Privacy Compliance: Server-side event sending gives you more control over data flow

Getting Started

  1. Open Workspace Settings > Data Bridge
  2. Toggle on the platforms you want to enable
  3. Enter the required credentials (Pixel ID, Pixel Code, etc.)
  4. Conversions will begin syncing within 15 minutes