Pipeline

What Adverfly does with your data behind the scenes

Six stages — from the first data source to the action on your ad channel. Each row shows which apps are involved, what happens and with which concrete examples.

01Collect
Power PixelWebsitePlatformsEmailOrganicCommunityReviews+8
Pull data from paid, owned and earned channels — pixel, ad-platform APIs, creator scans, plus context layers like weather, trends and calendar.
  • Meta campaign 'Summer Sale': €500 spend, 12,400 impressions, 380 clicks
  • Power Pixel: session #A4f opens /product/x, adds to cart, buys €89
  • Weather +28°C in NRW on Saturday, Google trend 'Iced Coffee' +180%
02Categorize
SegmentsLabelsMarketing AnglesAsset Score
Raw events get identity-stitched, labels and segments assigned, and creative-angles auto-tagged so every data point has a place.
  • Creative #1247 tagged: UGC, outdoor, woman, blue, summer mood
  • Segment 'Bavaria + repeat buyers' built from pixel + shop data
  • Angle 'Stress-Relief' extracted from top 10 ads automatically
03Analyze
SummaryInsightsCreativesJourneysHeat MapsSession ReplaysHourly Breakdown+5
Dashboards turn structured data into views you can act on — campaigns, journeys, hours, products, customers, geos.
  • Insights: ROAS, CPA and top creatives in one breakdown table
  • Journeys: click → pixel → purchase visualized as a path
  • Hourly: 7-9 PM delivers 2.4× ROAS vs daily average
04Measure
Custom AttributionMarketing Mix ModelingGeo TestingCorrelationsAd Fatigue
Bayesian models and statistical tests separate signal from noise — MMM, custom attribution, geo-lift, correlations, fatigue.
  • MMM detects Meta saturation above €800/day — marginal ROAS drops
  • Geo-Test: Munich test region vs Hamburg twin → +12% lift
  • Custom Attribution: last-click says 38% Google, MMM only 22%
05Optimize
CortexAgentsSkillsRecommendationsKnowledgeForecasting
AI surfaces what to do next — Cortex chat, agents, skills, recommendations with reasoning, plus forecasts for the weeks ahead.
  • Recommendation: 'Increase Meta budget by 15%' — reasoning from MMM saturation
  • Cortex chat: 'Which audience performs best on weekends?'
  • Forecasting: 12-week ROAS prediction with 80% credible interval
06Activate
BriefingsArticlesPersonalized WidgetsCreatorsInfluencersLoyalty ProgramData Bridge+2
Approved actions push to the channels — CAPI sync, audiences, automations, briefs to creators, loyalty mails, articles, widgets.
  • Data Bridge: custom audience 'Bavaria + repeat buyers' synced via Meta CAPI
  • Loyalty mail with discount code sent to 240 top buyers
  • Asset Studio: creative brief generated with hook + mood board for the next batch
Start today

The best time to start collecting is today.

Every layer gets smarter with more data. The earlier you start, the stronger your models, the better your decisions. — your future self will thank you.

Start nowView pricing

Day 1

Your pixel starts collecting first-party data from the very first minute — every visit, every conversion.

Week 2

First patterns emerge: which creatives carry your performance, where customers drop off.

Month 1

Enough data for real measurement — models, tests and first recommendations go live.

Month 3+

The platform knows your business. Agents optimize autonomously — you just approve.