Marketing Angles

Overview

Marketing Angles groups your ads into thematic categories — like "social proof", "urgency", "benefit-led", "problem-solution" — and shows you which angles perform best. Combined with AI labeling, this gives you a strategic view of what messaging resonates with your audience.

Key Features

• Angle Classification: AI automatically classifies ads into marketing angle categories
• Performance by Angle: Compare ROAS, CPA, CTR, and conversion rate across different angles
• Channel × Angle Matrix: See which angles work best on which platforms
• Trend Analysis: Track how angle effectiveness changes over time
• Per-Channel Independence: Each channel can have its own dominant angle — not forced to be global

How It Works

Marketing Angles uses AI analysis of your ad copy, visuals, and landing pages to classify each ad into one or more marketing angles. Performance data is then aggregated by angle to reveal strategic insights.

Use Cases

• Creative Strategy: Double down on the angles that consistently drive the best results
• Channel Optimization: Use different messaging angles on different platforms based on data
• MMM Integration: Angle-level performance data feeds into Marketing Mix Modeling for channel-angle analysis
• Team Alignment: Give creative teams clear, data-backed direction on what messaging to produce

Getting Started

1. Connect your ad platforms in Integrations
2. Open Marketing Angles from the sidebar
3. Review angle classifications and performance metrics
4. Use insights to guide your next creative production cycle