Analyze the lifetime value of your customers to optimize marketing spend.
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LTV AnalysisComing Soon
Overview
LTV analysis helps you understand the long-term value of customers acquired through different channels. Move beyond single-purchase ROAS to make decisions based on true customer lifetime value.
Key Features
Channel LTV Comparison: Compare lifetime value across acquisition channels in a sortable table
LTV Windows: Analyze LTV across 30-day, 60-day, 90-day, and 180-day windows
Value Growth Charts: Visualize how customer value grows across LTV windows per channel
LTV ROAS: See return on ad spend based on lifetime value, not just first-purchase revenue
Per-Customer Metrics: Average LTV per customer by channel for efficient budget allocation
How It Works
LTV tracks customers from their first conversion through subsequent purchases, attributing total revenue back to the original acquisition channel. The channel-level table shows spend, conversions, new customers, and LTV values across multiple time windows.
Use Cases
True ROI: Evaluate campaigns by 90-day or 180-day LTV instead of just first-purchase ROAS
Budget Planning: Allocate budget to channels that attract the most valuable customers long-term
Retention Analysis: Identify which acquisition sources produce the most loyal customers
Seasonal Patterns: Discover if customers acquired during sales events have lower LTV than organic acquirers
Getting Started
Install the Adverfly pixel with conversion tracking
Allow 3-6 months of data for meaningful LTV insights