Generate data-driven creative briefs based on your ad performance and MMM data.
Asset StudioComing Soon
Overview
Asset Studio uses your performance data, AI labels, and marketing angle insights to generate creative briefs. Instead of guessing what to produce next, get data-driven recommendations for new creative directions based on what has actually worked.
Key Features
Data-Driven Briefs: AI generates creative briefs informed by your best-performing assets
Performance Patterns: Identifies winning visual and messaging patterns from your creative library
Channel-Specific: Generates briefs tailored to specific platforms and placements
Angle Integration: Incorporates marketing angle performance data into brief recommendations
MMM Context: Uses Marketing Mix Modeling data to focus briefs on channels with the most headroom
How It Works
Asset Studio analyzes your creative performance history — including AI labels, marketing angles, and channel metrics — to identify what works. It then uses AI to generate detailed creative briefs that combine your winning elements with fresh creative directions.
Use Cases
Creative Production: Give your design team or agency data-backed briefs
New Channel Launch: Generate briefs optimized for a platform you're expanding to
Performance Recovery: When creative fatigue sets in, get fresh direction based on your data
Scale Creative Output: Systematize creative ideation based on performance insights
Getting Started
Ensure you have AI Labeling and Marketing Angles enabled