Analytics

Summary

Get an overview of your marketing numbers in a single dashboard.

Summary Dashboard OverviewComing Soon

Overview

The Summary dashboard is your daily starting point in Adverfly. It provides a bird's-eye view of your entire marketing performance across all connected channels — ad spend, revenue, ROAS, conversions, and more — in one unified view.

Key Features

  • KPI Overview: See your most important metrics (Spend, Revenue, ROAS, Conversions, CPA) at a glance with period-over-period comparisons
  • Trend Charts: Visualize performance trends over time with interactive line and bar charts
  • Channel Breakdown: Understand how each ad platform contributes to your overall results
  • Funnel View: Track your full marketing funnel from impressions to conversions
  • CVR Analysis: Monitor conversion rate trends across channels and campaigns
  • Date Range Comparison: Compare current performance against previous periods to spot trends

How It Works

Summary pulls data from all your connected ad platforms and combines it with your pixel tracking data to give you a unified picture. Metrics are updated in near real-time as new data flows into Adverfly.

Use Cases

  • Morning Check-in: Start your day by reviewing yesterday's performance across all channels
  • Weekly Reporting: Use the date range selector to generate weekly performance summaries
  • Anomaly Detection: Quickly spot drops or spikes in key metrics before they become problems
  • Stakeholder Updates: Share a concise overview with team members or clients

Getting Started

  1. Connect at least one ad platform in Integrations
  2. Install the Adverfly tracking pixel on your website
  3. Navigate to Summary to see your unified dashboard