MeasureFrom Starter+
Custom Attribution
Last-click lies. Multi-touch attribution with rules that match your business.
Custom Attribution
Measure
What it does
Here's what Custom Attribution does.
Configure attribution models per workspace (first-touch, last-touch, linear, decay, custom)
Conversion windows per channel
Source-exclusion rules (don't credit brand search)
Compares all models side-by-side so you see the swing
Works with
These apps play right along.
All apps read and write to the same data layer. The more you turn on, the more precise each one gets (compounding effect).
Availability
Included from Starter onwards.
One platform, one price. No add-ons, no hidden fees — everything included in your plan.
Ready?
Turn it on today. Use it right away.
Free 14-day trial. No credit card. Live in under 15 minutes.