MeasureFrom Starter+

Custom Attribution

Last-click lies. Multi-touch attribution with rules that match your business.

What it does

Here's what Custom Attribution does.

Configure attribution models per workspace (first-touch, last-touch, linear, decay, custom)
Conversion windows per channel
Source-exclusion rules (don't credit brand search)
Compares all models side-by-side so you see the swing

Compounding Effect

All apps read and write to the same data layer. The more you turn on, the more precise each one gets.