Analytics

Creatives

Manage and analyze the performance of your ad creatives.

Creatives DashboardComing Soon

Overview

The Creatives app gives you a visual gallery of all your ad creatives across platforms, paired with performance data. See which images, videos, and copy variations drive the best results — and use AI labels to understand why.

Key Features

  • Visual Gallery: Browse all your creatives as a grid with thumbnail previews of images and videos
  • Performance Metrics: See spend, impressions, clicks, conversions, ROAS, and CPA for each creative
  • AI Labels: Automatic labeling of creative attributes (colors, objects, emotions, text, style) powered by AI vision models
  • Filtering & Sorting: Filter by label, platform, performance tier, or custom attributes
  • Creative Preview: Click any creative to see a full-size preview with all associated metrics
  • Cross-Platform View: Compare the same creative's performance across Meta, Google, TikTok, and more

How It Works

Adverfly pulls creative assets from your connected ad platforms and matches them with performance data. AI labeling runs automatically to tag each asset with visual attributes, enabling analysis like "Do creatives with people outperform product-only shots?"

Use Cases

  • Winner Identification: Find your top-performing creatives by ROAS or conversion rate
  • Label-Based Analysis: Discover which visual themes (e.g., lifestyle vs. product, warm vs. cool colors) correlate with better performance
  • Fatigue Detection: Track how creative performance degrades over time
  • Brief Creation: Use performance insights to inform new creative briefs

Getting Started

  1. Connect your ad platforms in Integrations
  2. Navigate to Creatives to see your creative library
  3. Enable AI Labeling to automatically tag your assets
  4. Sort by ROAS or conversions to find your top performers