Build custom queries and reports on your connected data sources.
Custom ReportsComing Soon
Overview
Custom Reports gives you full flexibility to build custom queries and visualizations against your marketing data. Select metrics, define formulas, choose visualization types, and save reports for repeated use.
Key Features
Schema-Driven Builder: Browse available metrics and dimensions from a structured schema
Visualization Picker: Choose from tables, bar charts, line charts, pie charts, and more
AI Report Chat: Describe what you want in natural language and let AI build the report for you
Save & Reuse: Save report configurations and re-run them with different date ranges
Dynamic Rendering: Reports update in real-time as you adjust parameters
How It Works
The report builder connects to your Adverfly data warehouse. Select dimensions (campaign, channel, date), metrics (spend, revenue, conversions), and optionally define custom formulas. Choose a visualization type and the report renders instantly.
Use Cases
Custom KPIs: Track non-standard metrics specific to your business
Ad-Hoc Analysis: Answer one-off questions about your data without exporting
Executive Dashboards: Build focused reports for leadership reviews
AI-Powered Queries: Ask questions like "Show me ROAS by channel for the last 30 days" and get instant reports
Getting Started
Open Custom Reports from the sidebar
Click "Create New Report"
Select your metrics, dimensions, and visualization type
Or use Report Chat to describe what you want in natural language