Loyalty Program

3-5% cashback feels like a reward — without training your customers to wait for 'always 20% off' codes that erode your price perception over time.

Customers with cashback expiring in 6 months get a 'use it or lose it' email — drives orders straight into your off-season.

Gold members earn 8% instead of 3% — a clear reason to come back to you instead of switching to Amazon.

Existing customer refers a friend — both get €15. Acquisition at a fraction of your Meta CPA.

When loyalty reliably lifts LTV by 25-40% over 12 months, you can pay more per first order than competitors who treat customers as one-shot transactions. You win the auction because you control the back-end.

'€40 more to Gold + a free gift' nudges customers to add 2 more items to the cart.

Customers log in to see their balance — you get email + customer ID instead of just a cookie. Better CAPI match rate, better attribution.

Top 10% of customers often drive 50%+ of revenue. Tiers surface them so your marketing can speak to them differently.

Customers who haven't bought in 90 days get a 'your points are sleeping' email with their current balance — costs nothing, brings orders back.

Each customer has exactly one code that reflects their current balance — no '50 codes in my inbox, which one applies?' chaos at checkout.

Customer leaves a verified review → automatic €5 cashback. Honest ratings, no 'leave a 5-star for a coupon' vibe.

Dashboard, tier bar, claim button, balance widget — every loyalty surface renders via the Web SDK. Override copy, colors, layout, animations: full control, no rigid template.

Gold tier becomes a Klaviyo segment, a Meta custom audience and a Google Customer Match list — the same membership rule, everywhere it matters.