Create and manage surveys to gather customer feedback.
SurveysComing Soon
Overview
Surveys lets you create post-purchase and on-site surveys to gather direct customer feedback. Ask customers how they discovered your brand, what influenced their purchase, and what their experience was like — all captured through the Adverfly pixel.
Key Features
Survey Builder: Create custom surveys with multiple question types (single choice, multiple choice, open text)
Post-Purchase Surveys: Trigger surveys after a conversion event (e.g., "How did you hear about us?")
On-Site Surveys: Display surveys on your website at configurable trigger points
Response Analytics: Analyze survey responses with charts and breakdowns
Attribution Enrichment: Use "How did you hear about us?" responses to enrich attribution data
Customer ID Linking: Link survey responses to customer profiles and transactions
How It Works
Surveys are embedded on your website via the Adverfly pixel (v2). When triggered, they display as a non-intrusive widget. Responses are captured as pixel events and stored alongside your marketing data, enabling correlation with acquisition channels and campaign performance.
Use Cases
Attribution Surveys: Ask "How did you hear about us?" to capture self-reported attribution data
NPS/Satisfaction: Measure customer satisfaction after purchase
Product Feedback: Gather feedback on specific products or experiences
Dark Social Attribution: Capture channels like podcasts, word-of-mouth, and influencer mentions that don't show up in analytics