Analytics

Hourly

Analyze performance by hour with detailed breakdowns.

Hourly BreakdownComing Soon

Overview

The Hourly app gives you a granular view of your marketing performance broken down by hour of day and day of week. Understand when your campaigns perform best to optimize ad scheduling and budget allocation.

Key Features

  • Hourly Bar Charts: Visualize conversions by hour of day with current vs. previous period comparison
  • Peak Hour Detection: Instantly see your peak conversion hour and average conversions per hour
  • Multi-Metric Support: Switch between spend, revenue, conversions, ROAS, and CPA
  • Channel Filtering: Analyze hourly patterns for specific platforms or campaigns

How It Works

Hourly aggregates your pixel tracking events by hour and day, showing you when conversions and engagement peak. Data is displayed in your workspace timezone.

Use Cases

  • Ad Scheduling: Identify peak conversion hours to focus ad delivery
  • Dayparting: Reduce spend during low-performing hours to improve overall ROAS
  • Staffing: Align customer service and live chat availability with peak traffic hours
  • Campaign Launches: Choose optimal launch times based on historical engagement patterns

Getting Started

  1. Open Hourly from the sidebar
  2. Select a date range with sufficient data (7+ days recommended)
  3. Review the hourly breakdown to identify peak performance windows