Segments

Overview

Segments lets you create rule-based customer groups based on behavior, purchase history, demographics, and engagement patterns. Use segments to understand your audience and tailor your marketing strategy.

Key Features

• Rule-Based Builder: Create segments using an intuitive visual builder with AND logic
• Behavioral Dimensions: Segment by purchase frequency, average order value, last visit, device type, and more
• Segment Membership: View which customers belong to each segment and how segments overlap
• AI Suggestions: AI-generated segment ideas based on your data — accept to create instantly, dismiss, or expand the reasoning
• Real-Time Updates: Segments are computed dynamically as new data flows in
• CRUD Operations: Create, edit, and delete segments easily

How It Works

The segment builder lets you define rules based on available dimensions from your pixel tracking data. All rules are combined with AND logic — a customer must match every rule. Membership is computed on-the-fly against your customer base.

Use Cases

• High-Value Customers: Identify customers with AOV above a threshold for VIP treatment
• At-Risk Customers: Find customers who haven't purchased in 60+ days for re-engagement campaigns
• New vs. Returning: Compare behavior patterns between first-time and returning visitors
• Geographic Targeting: Create segments by region for localized campaigns

Getting Started

1. Open Segments from the sidebar
2. Click "Create Segment" to open the rule builder
3. Add conditions using available dimensions
4. Save your segment and monitor membership over time