Power Pixel

The pixel fires server-side through your own subdomain — iOS 14, ITP and ad-blockers can't strip it. The 30-50% tracking loss typical of client-only setups goes to near-zero.

Every event is yours — raw export, direct queries, full replay. If you ever leave Adverfly, you take the full history with you. No 'platform stickiness' dressed up as features.

A visitor browses anonymously for 3 weeks, finally signs in — the pixel retroactively stitches every prior session to their customer ID. Your funnel suddenly has 3 weeks of context it didn't have.

Email, phone, IP, browser fingerprint — all hashed and forwarded. Match rate jumps from 40-60% (client-side) to 80-95% — your bidding algorithms finally see the truth.

Shopify one-click install, paste-a-snippet for everyone else, or drop the GTM tag. No dev sprint, no PO ticket, no quarterly tracking project.

PageView, Purchase, AddToCart ship built-in. Custom events — 'Demo Booked', 'Trial Started', 'Pricing Viewed' — are one line of JS, instantly available in attribution, journeys and audiences.

Every conversion flows simultaneously to Meta CAPI and GA4 Measurement Protocol — no Zapier, no third-party CDP fees. Your ad-platform algorithms get cleaner signal, your CPA drops.

Pixel → Kinesis → ClickHouse in under 10 seconds end-to-end. Live dashboards while the order is still warm — not 'check the report tomorrow morning'.

Respects consent-banner state, hosts in Frankfurt, anonymizes IPs before storage, and switches to Google Consent Mode v2 / restricted Meta events on opt-out. Compliance is the default, not a bolt-on.

Customer signs in on their phone, switches to laptop for checkout — the pixel stitches both sessions via the same customer ID. Attribution survives the device switch instead of crediting two 'new' visitors.

Conversion volume drops 40% overnight (someone shipped a theme update that nuked the pixel) → instant Slack alert. You fix it before the weekly report shows the gap.

track(), identify(), page() and every dispatch hook — fully overridable from your own JS. Add custom enrichment, route specific events to your own pipeline, wrap the SDK in your design system — it's all yours.