Insights

Overview

Insights is the core analytics engine of Adverfly. It lets you break down your marketing data across multiple dimensions — campaigns, ad groups, ads, countries, devices, and more — with a powerful table interface that supports custom columns, filters, and drill-downs.

Key Features

• Multi-Dimensional Breakdowns: Slice your data by campaign, ad group, ad, country, device, placement, and custom dimensions
• Custom Columns: Add, remove, and reorder metric columns to focus on what matters most
• Tree Data View: Expand rows hierarchically — from campaign → ad group → ad — to understand performance at every level
• Inline Filters: Filter by platform, status, spend thresholds, or any metric
• Export: Copy your analysis as Markdown for use in AI tools (Claude, ChatGPT) or reports

How It Works

Insights queries your unified data layer (Sources V2) which combines ad platform data with pixel tracking events. The table engine handles aggregation, sorting, and filtering on the fly.

Use Cases

• Campaign Audit: Break down spend and ROAS by campaign to identify underperformers
• Creative Analysis: Drill into ad-level data to see which creatives drive the best results
• Geographic Performance: Break down by country or region to find your best-performing markets
• Device Optimization: Compare mobile vs. desktop performance to optimize bidding strategies

Getting Started

1. Open Insights from the sidebar
2. Select a date range and breakdown dimension
3. Customize your columns to focus on relevant metrics
4. Use filters to narrow down to specific campaigns or platforms