Weather
Correlate weather conditions with your ad performance.
Weather Impact AnalysisComing Soon
Overview
The Weather app correlates weather conditions — temperature, precipitation, sunshine — with your marketing performance. Discover how weather patterns affect consumer behavior and optimize campaigns accordingly.
Key Features
- Weather Overlay: See weather data alongside your performance metrics on the same timeline
- Correlation Analysis: Understand how temperature, rain, and sunshine impact conversions and revenue
- MMM Integration: Weather data is automatically used as a control variable in Marketing Mix Modeling
- Historical Data: Access weather history for your market regions
- Multi-Location: Track weather for multiple cities or regions
How It Works
Adverfly ingests daily weather data (temperature, precipitation, sunshine hours) from Open-Meteo for your configured locations. This data is displayed alongside your marketing metrics and automatically fed into MMM as an external control variable.
Use Cases
- Seasonal Planning: Understand how weather-driven demand changes affect your performance
- Campaign Timing: Launch campaigns when weather conditions favor your product category
- Attribution Clarity: Separate weather-driven revenue changes from campaign-driven ones using MMM
- Product Categories: Optimize ad spend for weather-sensitive products (outdoor, fashion, food delivery)
Getting Started
- Open Weather from the sidebar
- Configure your primary market locations
- Review weather data overlaid on your performance metrics