Agents lets you configure AI-powered autonomous agents that can monitor, analyze, and act on your marketing data. From budget adjustments to creative management, agents execute predefined strategies based on real-time performance signals.
Key Features
Agent Configuration: Define agent goals, constraints, and permitted actions
Real-Time Monitoring: Agents continuously monitor performance data for actionable signals
Approval Workflows: Configure agents to require human approval or act autonomously within defined bounds
Action History: Full audit trail of every action an agent takes or proposes
Multi-Agent Support: Run multiple specialized agents for different aspects of your marketing
How It Works
Each agent operates within defined boundaries — monitoring specific metrics, evaluating against thresholds, and executing or proposing actions. You control the level of autonomy: from fully manual (agent proposes, you approve) to autonomous (agent acts within budget limits).
Use Cases
Budget Management: Agents that automatically shift budget between campaigns based on performance
Creative Rotation: Agents that pause fatigued creatives and activate new ones
Anomaly Response: Agents that detect performance anomalies and take corrective action
Scaling: Agents that identify scaling opportunities and adjust bids or budgets
Getting Started
Open Agents from the sidebar
Create a new agent with a specific objective
Define the agent's permitted actions and constraints