Analytics

Map

Visualize your marketing data on a geographical map.

Geographic MapComing Soon

Overview

The Map app visualizes your marketing performance geographically. See where your customers, conversions, and revenue come from — displayed on an interactive map with heatmaps and regional breakdowns.

Key Features

  • Country-Level Heatmap: Color-coded countries showing conversion density, revenue, or ROAS
  • Cluster View: Zoom in to see clustered and individual conversion points
  • Multi-Metric Views: Switch between revenue, conversions, sessions, ROAS, or CPA on the map
  • Performance Comparison: Compare geographic performance across different time periods

How It Works

Map uses geolocation data from your pixel tracking to plot sessions, conversions, and revenue on an interactive map. Performance metrics are aggregated at the country level, with cluster views available at higher zoom levels.

Use Cases

  • Market Expansion: Identify high-performing regions to inform expansion strategy
  • Geo-Targeting: Optimize ad targeting based on geographic performance data
  • Regional Budget Allocation: Allocate more budget to regions with higher ROAS
  • Anomaly Detection: Spot unusual geographic patterns that may indicate tracking issues or market shifts

Getting Started

  1. Ensure your Adverfly pixel is installed and tracking conversions
  2. Open Map from the sidebar
  3. Select a metric to visualize and explore regional performance