MeasureFrom Scale+
Marketing Mix Modeling

Marketing Mix Modeling

Bayesian MMM with saturation curves and incremental ROAS — built in.

What it does

Here's what Marketing Mix Modeling does.

  • PyMC-Marketing Bayesian models with credible intervals

  • Saturation curves + marginal ROAS per channel

  • Budget optimization across all channels

  • 12-week forecasts with 80% credible bands