Platform
26+ apps across six layers
Every app maps to a layer in the system — from data collection to AI-powered recommendations.
Insights
Drill into revenue, spend, and ROAS by channel, campaign, ad, and audience with tree-view breakdowns.
Creatives
Analyze creative performance, track asset lifecycles, and surface winning visuals with AI labeling.
Attribution
Configure multi-touch attribution models, conversion windows, and source exclusion rules.
MMM
Bayesian marketing mix modeling with saturation curves, incremental ROAS, and budget optimization.
Journeys
Visualize multi-touch customer paths from first click to conversion with Sankey flow diagrams.
Influencers
Measure influencer impact with affiliate codes, revenue attribution, and creator portals.
Summary
KPI dashboard with funnel, trend charts, hourly patterns, and geo heatmap.
Geo-Testing
Run geo-lift experiments with AI test designer and candidate region finder.
Surveys
Build post-purchase surveys with targeting rules and response analytics.
Marketing Angles
Track messaging angles from idea to scaling with AI-generated suggestions.
Recommendations
Get AI-powered optimization suggestions with accept, dismiss, and outcome tracking.
Correlations
Detect links between spend changes, new ads, and performance shifts over time.
LTV
Forecast lifetime value down to the ad level and optimize spend by cohort.
Customers
Segment customers by behavior and track cohort lifetime value.
AI Labeling
Auto-categorize creative assets with computer vision and confidence scores.
Ad Fatigue
Detect fatigue signals across creatives before performance drops.
Automations
Trigger workflows on metric thresholds or schedules with email alerts.
Weather
Correlate weather conditions with campaign performance across locations.
Forecasting
Plan budget and growth with 12-week revenue projections.
Agency
Compare performance across all workspaces in a single agency dashboard.
Dashboards
Executive and channel views with customizable KPI widgets.
Custom Reports
Build custom queries with AI-powered Report Chat — ask questions in natural language and get instant visualizations.
Data Bridge
Connect your pixel to Meta CAPI and Google Conversion Tracking natively.
Data Export
Generate API keys and sync data to your BI stack or warehouse.
Creators Portal
Give influencers a portal to view affiliate codes and track performance.
Funnel
Visualize conversion funnels and spot drop-offs at every step.
AI Visibility
Track your brand mentions in ChatGPT and Perplexity with visibility scores and sentiment analysis.
Segments
Build rule-based audience segments and sync them across your marketing platforms.
Coming soon
Profit
Track contribution margin and true profitability by channel.
Loyalty
Points, tiered memberships, and automated reward campaigns.
Data Layer
Every data source, one system
The Data Layer connects 20+ ad platforms, shops, and email tools — feeding every layer above with real-time signals.
Don't see your platform? We support custom integrations and webhooks.