Weather
Weather as a control variable in MMM and in every analysis.
When it rains, revenue flows differently. Adverfly auto-correlates weather with your performance — relevant for fashion, outdoor, delivery, tourism.
What you get
What Weather does.
Per location
Weather data per region in your sales area.
MMM control variable
Filters weather influence out of your channel effects.
History
Up to 5 years back for model training.