Journeys

Overview

Journeys visualizes the paths your customers take before converting. See which channels, campaigns, and touchpoints appear most frequently in conversion paths — and understand how they work together to drive results.

Key Features

• Linear Path Visualization: Horizontal channel flow showing the sequence of touchpoints in each conversion path
• Journey Detail Timeline: Click any path to expand a vertical timeline with timestamps, campaign names, and time between touchpoints
• Touchpoint Analysis: Understand how many touchpoints customers have before converting
• Channel Sequences: See which channel combinations drive the highest conversion rates
• Time-to-Convert: Analyze how long the average customer journey takes from first touch to conversion
• Assisted Conversions: Identify channels that assist in conversions but rarely get last-click credit

How It Works

Journeys reconstructs user paths from your pixel tracking data, stitching together sessions across channels using first-party identifiers. Each path shows the channel sequence with time elapsed between touchpoints, and you can expand any path to see the full timeline with campaign details.

Use Cases

• Attribution Understanding: See which channels typically start, assist, or close the deal
• Budget Justification: Prove the value of upper-funnel channels that assist but rarely convert directly
• Funnel Optimization: Identify common drop-off points in the customer journey
• Cross-Channel Strategy: Design marketing strategies based on the most effective channel sequences

Getting Started

1. Ensure your Adverfly pixel is installed with conversion tracking
2. Allow 2-4 weeks of data collection for meaningful journey insights
3. Open Journeys to explore the most common conversion paths