AppMMM
Bayesian Marketing Mix Modeling — with credible intervals.
Measures the incremental contribution of every channel at aggregate level — including effects attribution can't catch. Saturation curves, mROI, budget optimization in one.
What you get
What MMM does.
Saturation curves
Logistic Hill curves with 80/95% credible intervals.
Marginal ROI
Where does the next euro bring the most?
Budget optimization
Suggestions for optimal spend allocation.
Forecast
12-week revenue forecast based on the model.
