Attribution

Every sale credited fairly — multi-touch instead of last-click.

Who really drove the sale? Adverfly distributes credit across every touchpoint with custom models, conversion windows and source exclusion rules.

What you get

What Attribution does.

Linear, U-shape, time-decay, data-driven.

Configurable per channel individually.

Exclude direct/branded to get a fair picture.

Related apps

MMM

Bayesian Marketing Mix Modeling — with credible intervals.

Geo Testing

Geo-lift experiments — causal validation at regional level.

Correlations

Which spend changes lead to performance shifts.

Ad Fatigue

Spot creative fatigue before performance dips.

All in one platform — from data to action.