Geo Testing

Geo-lift experiments — causal validation at regional level.

Turn off a channel in one region, see the effect, validate your models. Adverfly provides power analysis, AI test designer and candidate region finder.

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What you get

What Geo Testing does.

AI test designer

Suggestions for statistically valid test setups.

Candidate finder

Which region suits which test?

Auto evaluation

Lift, confidence, significance — automatically computed.

Related apps

More in Measure.

Attribution

Every sale credited fairly — multi-touch instead of last-click.

MMM

Bayesian Marketing Mix Modeling — with credible intervals.

Correlations

Which spend changes lead to performance shifts.

Ad Fatigue

Spot creative fatigue before performance dips.

Geo Testing is part of the Adverfly platform.

All in one platform — from data to action.

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