Measure

Proof over opinion — attribution, MMM and geo tests in one platform.

Which channel really drives revenue? Adverfly measures it with multi-touch attribution, Bayesian MMM and geo-lift tests — combined, not siloed.

What you get

What Measure does.

Multi-touch models, custom conversion windows, source exclusion.

Bayesian saturation curves with 80/95% credible intervals.

Causal validation at regional level, with AI test designer.

Spot patterns and fatigue before performance dips.

Apps in this category

Attribution

Every sale credited fairly — multi-touch instead of last-click.

MMM

Bayesian Marketing Mix Modeling — with credible intervals.

Geo Testing

Geo-lift experiments — causal validation at regional level.

Correlations

Which spend changes lead to performance shifts.

Ad Fatigue

Spot creative fatigue before performance dips.

All in one platform — from data to action.