Custom AttributionGive every channel a fairer hearing.
Create custom attribution models to understand the impact of your marketing channels.
Part of Adverfly. Built around your business. View plans
Custom Attribution
The Adverfly platform is trusted by growing brands worldwide
Adverfly × top brands 🤝
See how brands use Custom Attribution as part of their work with Adverfly. Each story shares the full context behind the results.
1,350% revenue growth. This is how AYLASHES scales its creators with Adverfly 🚀
- 1.350 %
- Revenue growth
- 2022 to 2025
- 8,5x
- Revenue per ad euro
- 2025, 4.9x in 2022
- 68 %
- Orders from returning customers
- 2025, 28 % in 2022
With less Meta budget to more profit. This is how Blume Ideal steers with Adverfly 🔍
- 5,3x
- Revenue per ad euro
- Mother’s Day week 2026; 4.4x in the equivalent week of 2025
- 6,7 %
- Conversion rate
- May to Sep 2026, 4.1 % in the same window of 2025
3.8x traffic growth. Their own shop system, measured anyway. 📈
- 3,8x
- Traffic growth
- 1 Jan to 22 Sep, 2026 vs. 2025
- 4,3x
- Purchases vs. last year
- same window, conversion rate 0.8 → 0.9 %
- 89 %
- Purchases with a known source
- pixel, 30-day window, 2026
223 % revenue growth in two months. This is how Nahim Sky's Sidejeans grows with Adverfly 📦
- 223 %
- Revenue growth
- Sep vs. Jul 2026
- 276 %
- More orders
- Sep vs. Jul 2026
- 262 %
- More new customers
- Sep vs. Jul 2026
Custom Attribution, in one connected workspace.
See how Custom Attribution brings the work together, compared with managing the same tasks manually.
Capability
Custom Attribution
All in one platform
All apps work togetherManual workflow
Spreadsheets & separate tools
Managed by handCustom AttributionConfigure first-touch, last-touch, linear, decay or custom attribution rules.
Manual workflowRecalculate attribution rules in independent reports.
Custom AttributionSet conversion windows and source-exclusion rules for your analysis.
Manual workflowApply window and exclusion logic to raw exports by hand.
Custom AttributionCompare attribution views to understand the shift in channel credit.
Manual workflowCompare reports built with inconsistent definitions.
Workflow comparison with a manual setup. Availability depends on your plan, connected services and app access.
A closer look at Custom Attribution.
For teams comparing how different attribution rules assign conversion credit.
← Swipe →
Make Custom Attribution part of your workflow.
Start with your workspace, shape the setup around your business and put the app to work.
Custom Attribution
ILLUSTRATIVE PREVIEW
One platform. More possibilities.
Build on Custom Attribution with the other apps in your Adverfly workspace. Explore the tools that fit the next part of your workflow.
Marketing Mix Modeling
Model the impact of different marketing channels on your business outcomes.
Explore Marketing Mix Modeling
Geo Testing
Validate channel impact with geographic experiments — the gold standard for causal measurement.
Explore Geo Testing← Swipe →
Questions about Custom Attribution?
The details before you get started. For your specific setup, talk to our team.
Put Custom Attribution to work for your business.
See how Custom Attribution fits your customers, your data and the way your team works.