1,350% revenue growth. AYLASHES counts its creators with Adverfly. 🚀
AYLASHES2026- Customer
- Industry
- Beauty · D2C
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I have known Aylin since 2019. She believed in Adverfly when it could barely do anything. Every question she asked made it a little better.
Ezhan AtakFounder, AdverflyTranslated from GermanWe have been using Adverfly since the company was right at the beginning. It is the foundation that let us scale in the first place: we see which campaigns carry, where the revenue actually comes from and how to steer budgets, instead of guessing. We have known Ezhan since 2019, and that mix of real expertise and being there when something comes up has become rare. We would choose it again any time.
AYLASHES
AylinFounder, AYLASHESTranslated from GermanThis is the shop. 💄
Lashes get bought in the evening, on the sofa. After a story, with the code from someone's bio. A lovely moment for the customer. And exactly the one where most shops lose the trail.
And if someone out there needs seriously good lashes, this way aylashes.de
Plenty of data. But who is telling the truth? 🔮
Every channel claimed the conversions for itself, and at the bottom line nothing moved. Nobody could say which euro actually did anything.
- Every platform flattered itselfMeta and TikTok booked the same sales. Together more than the shop made.
- New and returning in one potThe platforms optimised on people who buy anyway.
- No creator programNo codes, no links. No way to see who sold.
- Returning customers only came back on discountsBought back with retargeting budget instead of won back by the brand.
From the pixel to the founder. 🧩
Tracking was the base, and it came in stages. Get one channel under control, then the next, and only put the creator mass on top once the measurement underneath holds. All of it was up within a few weeks: it only had to be set up, not built.
Tracking
Meta and TikTok under control
- Adverfly pixel: measured server-side in the shop itself.
- Custom Attribution splits new from returning.
- Insights: both channels in one table.
- Journeys: the whole path, not the last click.
- Purchases flow back into the Meta event server-side, with order value and the new-customer flag.
- Health Center watches the data quality.
Creators
Content mix and trust in the niche
- Every creator with a link, a code and a commission.
- Creators ranks by revenue, not by followers.
- Creators warm the niche up, the ads close it.
- Hundreds of creator posts as ad material.
More channels
Google, Pinterest and more
- Google, Pinterest and everything after in one comparison.
- No separate report per channel.
- Each new channel weighed against the existing ones.
Angles
Winners become the briefing
- Marketing Angles delivers the winning angles.
- The next creator round starts from them, not from zero.
The targets were more than beaten. 🎯
Not a snapshot of one good year, but the setup that keeps running. Revenue comes from Shopify orders, conversion rates from Shopify Analytics, and advertising spend and the other analyses from the AYLASHES workspace. Data reviewed in September 2026.
A system that scales with it
Every new channel runs into one dashboard where all of them are connected, instead of ten separate dashboards in which the platforms each flatter themselves.
ChannelsGoogle and Pinterest came later and ran in the same comparison as Meta and TikTok from day one.
InsightsMeta, TikTok, Google and the creators stood next to each other in one table for the first time.
SummaryEvery channel lands in the same morning view, the day it is connected.
Health CenterFlags a channel whose data stops arriving before the numbers go wrong.A content machine
Hundreds of creator posts, and the winners go straight into the ads. About one ad in twenty gets past €1,000 of spend, those are the ones that carry the account.
CreatorsScans the posts and stories of the 100+ AYLASHES creators and ties them to the revenue behind them.
Creative AnalyticsShows which lash motifs actually sell, those are the ones that go into the ads.
Marketing AnglesCollects the angles that won, so the next briefing does not start empty.InsightsShows each motif next to its revenue, not next to its view count.Returning customers made visible
In August 2026, three out of four orders came from returning customers. The setup helps the team compare creator content, its own reactivation and paid channels in these customer journeys.
Marketing AnglesCarries the angles that won with the 100+ creators into the next briefing.CreatorsShows which creators bring customers who order again, not just a first sale.InsightsPuts returning-customer revenue next to new-customer revenue, per channel.SummaryCarries both figures every morning, so a drop is noticed the same day.The channels lift each other
Creators warm the audience that the ads then close, and the revenue per ad euro across all channels went from 4.9x to 8.5x.
The next steps to 100M in revenue, profitably. 💯
Adverfly's AI infrastructure is ready 🧠 Is your brand? 🚀
The way there runs on Adverfly's AI infrastructure: set the goal, check the proposals, approve, let the platform do it.
72 apps on one data foundation · 57 integrations
Capability by capability — what's integrated here, and what you'd otherwise buy separately.
Capability
Adverfly
All in one platform
3,600 €/ month · 1 invoice
All apps work togetherOther tools
Separate & additional cost
~20,900 €/ month · 18 tools + 1 role
Each tool works on its ownBuilt-in
Mixpanel, Hotjar · separate
Built-in
Google Analytics, Plausible
Built-in
Funnel.io, Supermetrics
Built-in
Native per tool · separate
Built-in
Sprout Social, Buffer
Built-in
Ahrefs, Semrush
Built-in
Typeform, SurveyMonkey
Built-in
Trustpilot, Yotpo Reviews · separate
Built-in
Brand24, Mentionlytics
Built-in
Manual integration into BI
Built-in
Notion + manual sync
Built-in
Klaviyo Lists, RudderStack
Built-in
Manual tagging in DAM
Built-in
Manual analysis in spreadsheets
Built-in
Manual creative reviews
Built-in
Looker, Tableau · per seat
Built-in
Motion, Atria · separate
Built-in
Heap, Amplitude
Built-in
Manual cohort analysis in BI
Built-in
Custom dashboards
Built-in
Looker, Tableau · per seat
Built-in
Hotjar, Microsoft Clarity
Built-in
FullStory, LogRocket
Built-in
Manual P&L in Excel + BI
Built-in
Triple Whale, Northbeam
Built-in
Consulting
Built-in
Custom statistician
Built-in
Manual stats in R/Python
Built-in
ChatGPT, Claude · manual prompting
Built-in
Custom-built chatbot per workspace
Built-in
Excel + consultant
Built-in
Yotpo, Smile.io
Built-in
Privy, Justuno
Built-in
Midjourney, Runway
Built-in
Stape, Funnel
Built-in
Zapier, Make
Built-in
Build it yourself · eng team needed
Built-in
Modash, Aspire
Built-in
Aspire, GRIN
Built-in
WordPress, Webflow + manual tracking integration
Built-in
Frontify, Brandfolder
Built-in
Custom alerting + event tracking
Built-in
Funnel, Supermetrics
Built-in
Manual in spreadsheets
Total / month
3,600 €saves 17,300 €
~20,900 €
Illustrative for one brand at 10 Mio. € annual revenue. Adverfly: Managed Infrastructure, billed yearly — flat price, no revenue share. The comparison uses list prices of the tiers such a brand lands on, or typical retainers, rounded, plus half an engineering role for pipelines and upkeep — that work is priced in on the Adverfly side. Vendors named in the rows illustrate the capability; the total is not a price quote for any single product. As of September 2026.
What actually changed. ✨
| Area | Before | After | With |
|---|---|---|---|
| Measurement | Every platform reported its own sales. | Measured in the shop itself, independent of the platforms. | |
| Attribution | The same sale was claimed three times over. | One model every channel is measured by. | |
| New customers | New and returning ran in one number. | Measured separately and fed back into the Meta event. | |
| Creators | 100+ creators on discount codes alone. | Each with a link, a code and a figure of their own. | |
| Content | Gut feeling about which motif works. | The winners go straight into the ads. | |
| Channels | A new channel meant a new setup. | Google and Pinterest ran in the same comparison from day one. | |
| Conversion rate | 3.4 % of visits ended in a purchase (2022). | 9.2 % of visits ended in a purchase (2025), on 1.7m visits. | |
| Reports | Monday mornings went into collecting numbers. | Monday morning is coffee time ☕️, Adverfly has pulled the numbers together already 🤝 |
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Written by Ezhan Atak · Founder, Adverfly
Published: Updated: