16.5x per ad euro at gloura. Adverfly shows which creators deliver. ✨
gloura2026- Customer
- Industry
- Beauty · D2C
- Powered by
This is the shop. 🧴
Collagen as a drink, sold on a routine, and on creators. The code on the homepage banner belongs to one of them, which is the whole point: at gloura a creator's code is the front door of the shop, so whoever counts codes counts the business.
And if a skin routine is due that actually gets kept up, this way try gloura
Codes only tell half the story. 🎟️
Creators were measured by the discount codes they handed out. Everything bought without a code counted as somebody else's win.
- Creators looked worse than they wereWhoever bought without a code was not measured at all.
- Meta took the creditThe creator started the purchase, the retargeting ad closed it and booked it.
- Codes were passed onA code gets shared around, and suddenly sales count for a creator who never brought them.
- No fair comparison of the creatorsWhich creator to book again was a matter of gut feeling.
Link and code, counted together. 🔗
Every creator got a link of their own next to the code, and the two are checked against each other so one sale is counted once.
Tracking
Link next to the code
- Own link per creator, measured server-side in the shop.
- Link and code checked against each other, one sale counts once.
- Purchases without a code stop being invisible and get counted too.
Measurement
Who starts the purchase, who closes it
- The whole customer journey is measured, not just the end where the sale happened.
- Retargeting stops collecting what a creator started.
- Creators and paid counted by the same rules.
Automation
Reports and AI analyses
- A weekly creator ranking as a workflow, not a spreadsheet.
- AI reads the content: hook, format, product.
- Winning angles go into the next briefings.
Every sale counts now, and for the right person. ✨
The figures come from the gloura workspace, September 2026. Revenue, creator-code shares and repeat purchases use Shopify orders. The Meta-click overlap uses a separate pixel sample; the data sources and periods are explained below.
In the picture, even without the code
Someone clicks the creator link and comes back later to buy without the code. That now belongs in the picture too, and in the next marketing decision.
Creator and Meta: both in the picture
A creator may already be part of the story before the retargeting click. Now the team can see both contacts and count them by the same rules.
Creators became comparable
Two creators can bring the same number of customers and still be worth very different amounts. With one of them more than a third buy again, with another one in ten. That is what decides who gets booked again.
Reports and analyses run by themselves
Analyses, evaluations and suggestions are there in no time. The gloura team drinks its coffee in the meantime ☕️
The next steps on one data foundation. 🧭
Adverfly's AI infrastructure is ready 🧠 Is your brand? 🚀
The way there runs on Adverfly's AI infrastructure: set the goal, check the proposals, approve, let the platform do it.
72 apps on one data foundation · 57 integrations
Capability by capability — what's integrated here, and what you'd otherwise buy separately.
Capability
Adverfly
All in one platform
3,600 €/ month · 1 invoice
All apps work togetherOther tools
Separate & additional cost
~20,900 €/ month · 18 tools + 1 role
Each tool works on its own
Built-in
Mixpanel, Hotjar · separate
Built-in
Google Analytics, Plausible
Built-in
Funnel.io, Supermetrics
Built-in
Native per tool · separate
Built-in
Sprout Social, Buffer
Built-in
Ahrefs, Semrush
Built-in
Typeform, SurveyMonkey
Built-in
Trustpilot, Yotpo Reviews · separate
Built-in
Brand24, Mentionlytics
Built-in
Manual integration into BI
Built-in
Notion + manual sync
Built-in
Klaviyo Lists, RudderStack
Built-in
Manual tagging in DAM
Built-in
Manual analysis in spreadsheets
Built-in
Manual creative reviews
Built-in
Looker, Tableau · per seat
Built-in
Motion, Atria · separate
Built-in
Heap, Amplitude
Built-in
Manual cohort analysis in BI
Built-in
Custom dashboards
Built-in
Looker, Tableau · per seat
Built-in
Hotjar, Microsoft Clarity
Built-in
FullStory, LogRocket
Built-in
Manual P&L in Excel + BI
Built-in
Triple Whale, Northbeam
Built-in
Consulting
Built-in
Custom statistician
Built-in
Manual stats in R/Python
Built-in
ChatGPT, Claude · manual prompting
Built-in
Custom-built chatbot per workspace
Built-in
Excel + consultant
Built-in
Yotpo, Smile.io
Built-in
Privy, Justuno
Built-in
Midjourney, Runway
Built-in
Stape, Funnel
Built-in
Zapier, Make
Built-in
Build it yourself · eng team needed
Built-in
Modash, Aspire
Built-in
Aspire, GRIN
Built-in
WordPress, Webflow + manual tracking integration
Built-in
Frontify, Brandfolder
Built-in
Custom alerting + event tracking
Built-in
Funnel, Supermetrics
Built-in
Manual in spreadsheets
Total / month
3,600 €saves 17,300 €
~20,900 €
Illustrative for one brand at 10 Mio. € annual revenue. Adverfly: Managed Infrastructure, billed yearly — flat price, no revenue share. The comparison uses list prices of the tiers such a brand lands on, or typical retainers, rounded, plus half an engineering role for pipelines and upkeep — that work is priced in on the Adverfly side. Vendors named in the rows illustrate the capability; the total is not a price quote for any single product. As of September 2026.
What actually changed. ✨
| Area | Before | After | With |
|---|---|---|---|
| Creator measurement | Creators were measured on the discount codes they handed out. | A link of their own per creator, measured server-side in the shop. | |
| Purchases without a code | Whoever bought without a code was not measured at all. | Sales without a code are finally measured, for better marketing decisions. | |
| Attribution | The creator started the purchase, the retargeting ad booked it. | The whole customer journey is measured, not just the end where the sale happened. | |
| Comparing creators | Which creator to book was a matter of gut feeling. | Which creator to book is decided on data, right down to whose community buys again. | |
| Reports | The creator ranking was a spreadsheet: out of date the moment it was done, and it ate time. | Adverfly does the work, AI content analysis as a workflow, and the gloura team gets to drink its coffee while it is still hot ☕️ |
Become the market leader in your niche, on Adverfly's AI infrastructure. 🚀
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Written by Ezhan Atak · Founder, Adverfly
Published: Updated: