3.8x traffic growth. Their own shop system, measured anyway. 📈
Medizen Digital2026- Customer
- Industry
- Health · Digital
- Platform
- Built in-house
- Powered by
Here, SaaS is meant literally: first-class software and service that's second to none. Ezhan listens, understands what customers really need, and then just builds it. New features kept opening up new marketing opportunities for us to scale, and Adverfly became the tool we use to orchestrate our marketing across channels. Behind Adverfly is a team that's genuinely passionate about making its customers successful. We didn't just get a tracking tool, we gained a partner who has our back.
Julian BergmannFounder, Medizen DigitalTranslated from GermanThis is the platform. 🧘
People signing up here want to get moving regularly again, with their health insurer reimbursing the course. That is why the checkout asks about the insurer before it asks for money. The whole platform is custom-built, with no shop system underneath, so a standard shop integration will not get you very far.
And if your health insurer is going to pay for the course anyway, this way find a course
Own system, own blind spot. 🙈
A custom-built platform does exactly what you need. What it does not have is a ready-made shop plugin to take care of the measurement.
- No plugin fitsTheir platform does not show up in a shop app store.
- Every number is built by handAnd a number someone builds by hand lives in that one person's head.
- Scaling without a base is guessingMore budget on numbers nobody trusts makes the doubt bigger, not the business.
Cut to fit their platform. ✂️
No plugin, no workaround: the pixel and the server-side events were fitted to the system that exists, not the other way round.
Tracking
Events from their own system
- The pixel measures right on their platform, and the server confirms every purchase a second time.
- Purchases flow back to the ad platforms from their own data.
Attribution
One model, not one report per channel
- The whole path instead of the last click.
- Every channel measured by the same rules.
And it keeps growing. 📈
The figures come from the Medizen workspace’s pixel data. The year-on-year comparison covers 1 January to 22 September in both 2025 and 2026.
Tracking on their own shop system
No Shopify, no plugin, no export in between. The measurement was fitted to their own platform, and it reports the same way every other customer's does.
Almost four times the traffic, the same quality
In the matched year-on-year window, recorded traffic grew 3.8-fold while the overall conversion rate rose from 0.82 to 0.94 percent. Medizen uses this shared view of channels to make budget decisions. The aggregate comparison describes growth alongside conversion quality; it does not isolate why either changed.
The numbers stopped being one person's job
What used to be hand-built every week now runs by itself, in the same place, for everyone who needs it.
The next steps on one data foundation. 🧭
Adverfly's AI infrastructure is ready 🧠 Is your brand? 🚀
The way there runs on Adverfly's AI infrastructure: set the goal, check the proposals, approve, let the platform do it.
72 apps on one data foundation · 57 integrations
Capability by capability — what's integrated here, and what you'd otherwise buy separately.
Capability
Adverfly
All in one platform
3,600 €/ month · 1 invoice
All apps work togetherOther tools
Separate & additional cost
~20,900 €/ month · 18 tools + 1 role
Each tool works on its own
Built-in
Mixpanel, Hotjar · separate
Built-in
Google Analytics, Plausible
Built-in
Funnel.io, Supermetrics
Built-in
Native per tool · separate
Built-in
Sprout Social, Buffer
Built-in
Ahrefs, Semrush
Built-in
Typeform, SurveyMonkey
Built-in
Trustpilot, Yotpo Reviews · separate
Built-in
Brand24, Mentionlytics
Built-in
Manual integration into BI
Built-in
Notion + manual sync
Built-in
Klaviyo Lists, RudderStack
Built-in
Manual tagging in DAM
Built-in
Manual analysis in spreadsheets
Built-in
Manual creative reviews
Built-in
Looker, Tableau · per seat
Built-in
Motion, Atria · separate
Built-in
Heap, Amplitude
Built-in
Manual cohort analysis in BI
Built-in
Custom dashboards
Built-in
Looker, Tableau · per seat
Built-in
Hotjar, Microsoft Clarity
Built-in
FullStory, LogRocket
Built-in
Manual P&L in Excel + BI
Built-in
Triple Whale, Northbeam
Built-in
Consulting
Built-in
Custom statistician
Built-in
Manual stats in R/Python
Built-in
ChatGPT, Claude · manual prompting
Built-in
Custom-built chatbot per workspace
Built-in
Excel + consultant
Built-in
Yotpo, Smile.io
Built-in
Privy, Justuno
Built-in
Midjourney, Runway
Built-in
Stape, Funnel
Built-in
Zapier, Make
Built-in
Build it yourself · eng team needed
Built-in
Modash, Aspire
Built-in
Aspire, GRIN
Built-in
WordPress, Webflow + manual tracking integration
Built-in
Frontify, Brandfolder
Built-in
Custom alerting + event tracking
Built-in
Funnel, Supermetrics
Built-in
Manual in spreadsheets
Total / month
3,600 €saves 17,300 €
~20,900 €
Illustrative for one brand at 10 Mio. € annual revenue. Adverfly: Managed Infrastructure, billed yearly — flat price, no revenue share. The comparison uses list prices of the tiers such a brand lands on, or typical retainers, rounded, plus half an engineering role for pipelines and upkeep — that work is priced in on the Adverfly side. Vendors named in the rows illustrate the capability; the total is not a price quote for any single product. As of September 2026.
What actually changed. ✨
| Area | Before | After | With |
|---|---|---|---|
| Measurement | Their platform does not show up in a shop app store. | The pixel measures right on their platform, and the server confirms every purchase a second time. | |
| Connection | A shop system of their own that no standard tool hooks into. | Purchases flow back to the ad platforms out of their own data. | |
| Attribution | One report per platform. | The whole path instead of the last click, every channel by the same rules. | |
| Scaling | Scaling without a base is guessing. | Every campaign measurable on its own, and so scalable on its own. | |
| Reports | Every figure built by hand, and only in one person's head. | The weekly report runs as a workflow instead of by hand. |
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Written by Ezhan Atak · Founder, Adverfly
Published: Updated: