Journeys

Multi-touch paths from first click to conversion.

Sankey diagrams show you which touchpoint sequences really lead to purchases — and which have lots of volume but no impact.

What you get

What Journeys does.

The most common paths to conversion, ranked.

Compare models and see the difference.

How does the path differ per audience?

Related apps

Summary

Every KPI on one page — funnel, trends, hours, geo.

Canvas

Which creative performs — and why.

LTV & Cohort

Which channels bring customers who come back.

Custom Reports

Custom queries — with AI chat in natural language.

All in one platform — from data to action.