A/B TestingTurn a good idea into a better-informed decision.
Test on-site variants with pixel-based bucketing — measure conversion lift with statistical significance.
Part of Adverfly. Built around your business. View plans
A/B Testing
The Adverfly platform is trusted by growing brands worldwide
Adverfly × top brands 🤝
See how brands use A/B Testing as part of their work with Adverfly. Each story shares the full context behind the results.
A/B Testing, in one connected workspace.
See how A/B Testing brings the work together, compared with managing the same tasks manually.
Capability
A/B Testing
All in one platform
All apps work togetherManual workflow
Spreadsheets & separate tools
Managed by handA/B TestingCreate on-site variants or redirect tests with consistent visitor assignment.
Manual workflowAlternate versions by date and hope the audiences are comparable.
A/B TestingDefine the metric, conversion window and statistical analysis plan.
Manual workflowPick a winning metric after inspecting the results.
A/B TestingReview conversion results, lift and uncertainty against the control.
Manual workflowCompare raw conversion percentages without accounting for uncertainty.
Workflow comparison with a manual setup. Availability depends on your plan, connected services and app access.
A closer look at A/B Testing.
For shops testing changes to the customer experience.
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Make A/B Testing part of your workflow.
Start with your workspace, shape the setup around your business and put the app to work.
A/B Testing
ILLUSTRATIVE PREVIEW
One platform. More possibilities.
Build on A/B Testing with the other apps in your Adverfly workspace. Explore the tools that fit the next part of your workflow.
Heat Maps
Visualize where users click, scroll, and hover on your site — spot dead zones, friction points, and high-intent areas at a glance.
Explore Heat Maps
Session Replays
Replay real user sessions to see exactly how visitors interact with your site — debug UX issues and uncover conversion blockers.
Explore Session Replays
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Questions about A/B Testing?
The details before you get started. For your specific setup, talk to our team.
Put A/B Testing to work for your business.
See how A/B Testing fits your customers, your data and the way your team works.