ChannelsMake your channel names mean the same thing.
Define custom channels for the Insights source picker by matching source + UTM combinations.
Part of Adverfly. Built around your business. View plans
Channels
Create custom channels using source and UTM matching rules.
Use channel definitions in the Insights source picker.
Organize channels around how your business acquires customers.
The Adverfly platform is trusted by growing brands worldwide
Adverfly × top brands 🤝
See how brands use Channels as part of their work with Adverfly. Each story shares the full context behind the results.
1,350% revenue growth. This is how AYLASHES scales its creators with Adverfly 🚀
- 1.350 %
- Revenue growth
- 2022 to 2025
- 8,5x
- Revenue per ad euro
- 2025, 4.9x in 2022
- 68 %
- Orders from returning customers
- 2025, 28 % in 2022
With less Meta budget to more profit. This is how Blume Ideal steers with Adverfly 🔍
- 5,3x
- Revenue per ad euro
- Mother’s Day week 2026; 4.4x in the equivalent week of 2025
- 6,7 %
- Conversion rate
- May to Sep 2026, 4.1 % in the same window of 2025
Channels, in one connected workspace.
See how Channels brings the work together, compared with managing the same tasks manually.
Capability
Channels
All in one platform
All apps work togetherManual workflow
Spreadsheets & separate tools
Managed by handChannelsCreate custom channels using source and UTM matching rules.
Manual workflowRelabel source rows in every reporting export.
ChannelsUse channel definitions in the Insights source picker.
Manual workflowApply slightly different grouping rules in different reports.
ChannelsOrganize channels around how your business acquires customers.
Manual workflowWork around source labels that do not match your reporting needs.
Workflow comparison with a manual setup. Availability depends on your plan, connected services and app access.
A closer look at Channels.
For teams standardizing how sources and UTM combinations appear in Insights.
ChannelsDefine your channels
Create custom channels using source and UTM matching rules.
ChannelsKeep the grouping consistent
Use channel definitions in the Insights source picker.
ChannelsReflect your marketing setup
Organize channels around how your business acquires customers.
← Swipe →
Make Channels part of your workflow.
Start with your workspace, shape the setup around your business and put the app to work.
Channels
ILLUSTRATIVE PREVIEW
One platform. More possibilities.
Build on Channels with the other apps in your Adverfly workspace. Explore the tools that fit the next part of your workflow.
UTM Builder & Simulator
Build tracking URLs with UTM and Adverfly parameters, then test them to verify tracking works correctly.
Explore UTM Builder & Simulator
Insights
Compare channel performance and attribution, then drill into campaigns, ad sets and ads.
Explore Insights
Links
Create tracking links with custom codes and UTMs. Measure visits, attributed orders and revenue for every placement.
Explore Links← Swipe →
Questions about Channels?
The details before you get started. For your specific setup, talk to our team.
Put Channels to work for your business.
See how Channels fits your customers, your data and the way your team works.