Influencers

Overview

The Influencers app helps you manage influencer partnerships and track their performance alongside your paid marketing channels. Assign unique tracking links, measure conversions, and calculate true ROI for each influencer collaboration.

Key Features

• Influencer Profiles: Manage your influencer roster with contact info, platforms, and collaboration history
• Tracking Links: Generate unique UTM-tagged links for each influencer
• Performance Tracking: See impressions, clicks, conversions, and revenue attributed to each influencer
• ROI Calculation: Compare influencer cost vs. generated revenue
• Cross-Channel Integration: View influencer performance alongside paid channel data in Insights

How It Works

Each influencer gets a unique tracking link with UTM parameters. When customers click these links and convert, the Adverfly pixel captures the attribution data. Performance metrics are then aggregated per influencer for easy comparison.

Use Cases

• Campaign Tracking: Measure the exact ROI of each influencer collaboration
• Partner Selection: Compare influencer performance to identify your best partners
• Budget Allocation: Decide how much to invest in influencer marketing vs. paid channels
• Attribution: Capture influencer-driven conversions that would otherwise be attributed to direct/organic

Getting Started

1. Open Influencers from the sidebar
2. Add your influencer partners
3. Generate unique tracking links for each collaboration
4. Share links with influencers and track performance