Stay up to date with the latest news and trends in your industry.
Industry NewsComing Soon
Overview
The News app aggregates industry-relevant news from global sources and correlates it with your marketing performance. Understand how external events — competitor launches, industry shifts, market trends — affect your business.
Key Features
Industry News Feed: Curated news articles relevant to your industry vertical
Event Timeline: News events plotted on a timeline alongside your performance data
Impact Correlation: See how specific news events correlate with performance changes
MMM Integration: News event data feeds into Marketing Mix Modeling as an external factor
Custom Filters: Filter by topic, source, sentiment, or relevance
How It Works
Adverfly ingests news data from global sources (GDELT) filtered by your industry and relevant keywords. News events are stored as time-series data and displayed alongside your marketing metrics, enabling you to spot correlations between external events and performance shifts.
Use Cases
Context for Performance Changes: Explain sudden performance shifts with relevant news events
Competitor Monitoring: Track competitor news and correlate with your market share
Seasonal Awareness: Stay ahead of industry events that affect consumer behavior
MMM Accuracy: Improve model accuracy by accounting for external news events
Getting Started
Configure your industry in workspace settings
Open News from the sidebar
Browse industry news and correlate with your performance data