UTM Builder
Build tracking URLs with UTM and Adverfly parameters, then test them.
UTM Builder & SimulatorComing Soon
Overview
The UTM Builder lets you create properly tagged tracking URLs with UTM parameters and Adverfly-specific parameters. Build, test, and validate your tracking links before sharing them — ensuring clean data from the start.
Key Features
- URL Builder: Fill in UTM parameters (source, medium, campaign, content, term) with a visual form
- Adverfly Parameters: Add Adverfly-specific tracking parameters for enhanced attribution
- URL Preview: See the generated URL in real time as you fill in parameters
- Validation: Automatic validation of parameter values and URL structure
- Simulator: Test your tracking URL to verify the pixel captures parameters correctly
- Copy & Share: One-click copy of the generated URL
UTM Parameters
| Parameter | Purpose | Example |
|---|---|---|
utm_source | Traffic source | facebook, newsletter |
utm_medium | Marketing medium | cpc, email, social |
utm_campaign | Campaign name | summer_sale_2024 |
utm_content | Content variant | banner_v2, cta_blue |
utm_term | Keyword/term | running_shoes |
Use Cases
- Influencer Links: Generate unique tracking URLs for each influencer partner
- Email Campaigns: Tag links in email newsletters for accurate attribution
- Organic Social: Track clicks from organic social media posts
- QR Codes: Create trackable URLs for offline-to-online campaigns
Getting Started
- Open UTM Builder from the sidebar
- Enter your destination URL
- Fill in UTM parameters
- Copy the generated URL and use it in your campaigns
- Use the simulator to verify tracking works correctly