Build tracking URLs with UTM and Adverfly parameters, then test them.
UTM Builder & SimulatorComing Soon
Overview
The UTM Builder lets you create properly tagged tracking URLs with UTM parameters and Adverfly-specific parameters. Build, test, and validate your tracking links before sharing them — ensuring clean data from the start.
Key Features
URL Builder: Fill in UTM parameters (source, medium, campaign, content, term) with a visual form
Adverfly Parameters: Add Adverfly-specific tracking parameters for enhanced attribution
URL Preview: See the generated URL in real time as you fill in parameters
Validation: Automatic validation of parameter values and URL structure
Simulator: Test your tracking URL to verify the pixel captures parameters correctly
Copy & Share: One-click copy of the generated URL
UTM Parameters
Parameter
Purpose
Example
utm_source
Traffic source
facebook, newsletter
utm_medium
Marketing medium
cpc, email, social
utm_campaign
Campaign name
summer_sale_2024
utm_content
Content variant
banner_v2, cta_blue
utm_term
Keyword/term
running_shoes
Use Cases
Influencer Links: Generate unique tracking URLs for each influencer partner
Email Campaigns: Tag links in email newsletters for accurate attribution
Organic Social: Track clicks from organic social media posts
QR Codes: Create trackable URLs for offline-to-online campaigns
Getting Started
Open UTM Builder from the sidebar
Enter your destination URL
Fill in UTM parameters
Copy the generated URL and use it in your campaigns
Use the simulator to verify tracking works correctly