Lookbook
When to use which app, and how the apps connect — a funnel-ordered guide from Setup to MMM.
The Lookbook is the recommended starting point for new workspaces. It walks through every app in the order you'll typically adopt them — beginning with pixel installation, working through measurement, and ending with full agentic optimization.
What you'll find inside
- Setup: install the pixel, connect channels, baseline KPIs.
- Analytics: dashboards, breakdowns, and creative analysis.
- Attribution: configure multi-touch attribution that fits your business.
- Marketing Mix Modeling: incrementality, saturation curves, and budget reallocation.
- Activation: ship recommendations to your ad accounts and your storefront.
Each section links to the relevant app docs so you can dive deeper.