Changelog

• 🎯 Asset Groups from Performance Max campaigns are now available as their own attribution level.
• New tracking parameter: adv_asset_group_id.
• Action required: copy the updated Google template from Integrations → Add URL Parameters into your existing campaigns. Old templates won't populate the new column.

• 📅 New Date range presets preference under /account/settings → Preferences.
  • Natural weeks (default): 7 / 14 / 28 days, 3 months.
  • Round numbers: 7 / 14 / 30 / 60 / 90 / 120 days. Matches Google, Meta and most ad platforms.
  • Setting is per user and persists across workspaces.
• 🎯 Attribution windows — added 14, 30, 60, and 120-day options alongside the existing 28 / 90 / 180 / 365. Defaults are unchanged; pick whichever matches the platform you're comparing against (Meta = 28, Google = 30).

• 🧩 Pixel Helper v1.1.2 — fixed an issue where the first pageview beacon could be missed on a cold page load, requiring a reload to appear.
• Update rolls out automatically via the Chrome Web Store.

• 🧩 Adverfly Pixel Helper — new Chrome extension that shows you, live in your browser, what your pixel is actually tracking. Useful to confirm an install is working.
• Install link is available in the Power Pixel app.

📥 Collect

• 📡 Power Pixel — first-party tracking pixel that captures every visitor interaction.
• 🔌 Website, Platforms, Email, Organic — connect your shop, ad platforms, email tools, and social accounts.
• 🔍 SEO & GEO — bring in Search Console data and track brand visibility across AI engines.
• 🌐 Context — industry news, search trends, and external signals in one place.
• 📝 Surveys — collect customer feedback right at the moment of purchase.
• 🚧 Community, Reviews, Marketplaces, CSV Upload — coming soon.

🏷️ Categorize

• 👥 Segments — build audiences from any combination of behaviour and attributes.
• 🎯 Labels & Marketing Angles — AI organises your creatives and surfaces what's working.

📊 Analyze

• 📈 Insights & Summary — every channel, every metric, in one dashboard.
• 🛒 Journeys & Products — see how customers move and which products drive revenue.
• 📋 Custom Reports — build any report you want, or ask AI to build it for you.
• 🗂️ Library — uploads, ad creatives, and organic posts side-by-side.

📐 Measure

• ⏱️ Custom Attribution — define your own attribution model with windows up to a year.
• 🧮 MMM — Bayesian marketing mix modelling with budget optimization.
• 🗺️ Geo-Testing — the gold standard for causal measurement.

⚡ Optimize

• 🧠 Cortex — your AI assistant across the whole workspace.
• 💡 Recommendations — what to do next, with outcome tracking.
• 📚 Knowledge — every learning, experiment, and pattern in one searchable place.
• 🔮 Forecasting — predict revenue per channel.

🚀 Activate

• 🎨 Asset Studio — AI creative briefs grounded in your performance data.
• 🪟 Widgets — personalized popups, banners, and inline blocks live on your site.
• 📦 Personalization SDK — embed personalization in your own stack.
• 🏆 Loyalty — programs, tiers, rewards, and referrals.
• ⚙️ Automations & Agents — workflows and autonomous agents you control.

🛠️ System

• 🟢 Connected Apps & Health Center — see at a glance which apps are feeding which.
• 📅 Activity & Outbox — workspace activity feed and unified notification center.
• 🎨 Brand Kit — your identity, used by every AI surface.
• 🎬 Onboarding & Compact Sidebar — guided setup and a sidebar that grows with you.