A detailed log of new features, improvements, and releases.
Changelog
2.5
AI Visibility, Customer Segments & More
AI VisibilityCustomer SegmentsRecommendationsHomepageIntegrations
AI Visibility: Track how your brand appears in ChatGPT and Perplexity with weekly automated queries — monitor your Visibility Score, Mention Rate, Citation Rate, and Sentiment over time
Customer Segments: Build audience segments based on purchase behavior, location, and acquisition channel — create custom rules to group customers and analyze segment membership
Recommendations Outcome Tracking: AI recommendations now include performance outcome measurement, fee billing for accepted outcomes, automated email digests, and an OutcomeOverview dashboard
Custom Reports Revamp: The report builder now supports dynamic rendering with formula selectors, visualization pickers, and AI-powered report chat for natural language queries
AI Automations Settings: Configure AI-driven automation rules directly in Workspace Settings — set thresholds, enable/disable automations, and control AI behavior per workspace
New Integrations: Perplexity and Spotify OAuth callbacks added — connect these platforms as data sources in the onboarding flow
Workspace Usage Dashboard: New usage tracking system to monitor API calls, data volume, and feature usage per workspace
V3 Homepage Redesign: Completely revamped marketing homepage with new sections — Agentic Intelligence showcase, Platform Stack overview, Agent Use Cases, MMM deep-dive, industry coverage, marketing channels, and security certifications
Measurement Roadmap: New documentation section with a 5-level guide from Pixel Tracking to Unified Measurement, including Fundamentals primer and per-level app unlocks
Glossary Expansion: Two new glossary sections — "Customers & Segments" (12 terms) and "AI & Automation" (14 terms)
2.4
Google Ads Creative Assets
CreativesGoogle AdsMMM
Google Creatives in Creatives App: Images, video thumbnails, and text assets from Google Ads now appear alongside Meta creatives — view all your ad assets in one place regardless of platform
All Google Ad Formats Supported: Responsive Search Ads (RSA), Image Ads, Responsive Display Ads (RDA), and Performance Max campaigns are all extracted automatically
MMM Creative Buckets for Google: Google ad spend is now automatically assigned to creative buckets (angle, format, funnel stage) based on asset labels — the same way Meta works
No Setup Required: If your Google Ads account is already connected, assets are picked up automatically in the next extraction cycle
2.3
Compact Sidebar
UINavigationSidebar
Compact Sidebar Mode: Switch to a wider sidebar that shows all your enabled apps grouped by category — no more digging through the Apps panel
Favorites: Star the apps you use most and they appear in a dedicated section at the top of the sidebar
App Badges: Apps can now show notification badges (counts or labels) so you never miss new recommendations, alerts, or insights
Easy Toggle: Switch between Classic and Compact mode from the Settings menu in the sidebar footer — your preference is saved automatically
2.2
Survey Enhancements
SurveysPixelEditor
Customer & Transaction Tracking: Survey events now include customer_id and transaction_id when set via the Adverfly Layer, enabling linkage between survey responses and customer purchases
Improved Survey Editor: Description and help text are now editable directly in the survey builder
Better Preview: Editor preview now shows "Other" options and properly translates UI elements (Back, Next, Submit) for German surveys
Enhanced Templates: Updated survey template content with more professional, conversion-optimized copy