Custom Attribution
Last-Click lügt. Multi-Touch-Attribution mit Regeln, die zu deinem Business passen.
Hier ist, was Custom Attribution kann.
Konfiguriere Attributionsmodelle pro Workspace (first-touch, last-touch, linear, decay, custom)
Conversion-Windows pro Kanal
Source-Exclusion-Regeln (Brand-Search nicht crediten)
Vergleicht alle Modelle nebeneinander — du siehst den Unterschied
Jede App macht die anderen besser.
Alle Apps lesen und schreiben auf denselben Daten-Layer. Je mehr aktiv sind, desto präziser wird jede einzelne.
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