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Adverfly Academy

Better data. Stronger creatives. Lasting growth.
Free, practical guides for DTC teams on any platform.

Setup & tracking

  1. Connect Adverfly to your stack

    Choose an installation path for your shop, website or custom application.

    Read article 2 min read

  2. Track what makes your business different

    Measure quizzes, configurators and custom flows with your own events.

    Read article 2 min read
Next: Your customers

Customer research

  1. Create your first post-purchase survey

    Ask a useful question at the right moment, then turn the answers into action.

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  2. Turn customer language into marketing angles

    Build a research board that connects evidence, messages and tests.

    Read article 2 min read
Next: Performance

Performance & profit

  1. Run a useful weekly performance review

    Move from a dashboard full of numbers to a short, accountable decision list.

    Read article 2 min read

  2. Make your data ready for profit decisions

    Capture the costs and definitions that a revenue-only view leaves out.

    Read article 2 min read
Next: Creatives

Creative systems

  1. Build a creative system that keeps learning

    Give every idea a path from customer evidence to the next iteration.

    Read article 2 min read

  2. Write a brief a creator can work with

    Translate an angle into a clear deliverable while preserving the creator's voice.

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Next: Creators

Creators & partnership ads

  1. Build your first creator program

    Design a manageable process for sourcing, briefing and evaluating creators.

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  2. Plan your first partnership ad test

    Connect creator fit, permissions, a test plan and a fair performance review.

    Read article 2 min read
Next: Conversion

Conversion & offers

  1. Find friction in your buying journey

    Use funnel data and session evidence to choose the next improvement.

    Read article 2 min read

  2. Design offers around the way people buy

    Use product relationships and customer needs to plan bundles and cross-sells.

    Read article 2 min read
Next: Loyalty

CRM, retention & loyalty

  1. Plan your first lifecycle flows

    Connect customer moments to helpful, timely communication.

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  2. Design a loyalty program that fits your brand

    Connect rewards and membership to a meaningful customer relationship.

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Next: Your brand

Brand, community & organic

  1. Build a community feedback loop

    Give customer questions, mentions and stories a place in your decisions.

    Read article 2 min read

  2. Create organic content with a clear purpose

    Build a content plan from the questions people ask before and after buying.

    Read article 2 min read
Next: Scaling

Testing & scaling

  1. Write a test plan before changing anything

    Make your hypothesis, comparison and decision rule explicit.

    Read article 2 min read

  2. Plan your next growth cycle

    Bring launches, inventory, creative capacity and budget decisions into one plan.

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Next: AI & workflows

AI, workflows & teamwork

  1. Give AI the context your team already has

    Prepare a compact brand and decision brief for more useful analytical work.

    Read article 2 min read

  2. Automate one repeatable workflow

    Move a documented routine into a workflow with clear conditions and failure handling.

    Read article 2 min read

The Adverfly €10M Award

For brands that exceed €10 million in revenue in a single year. A milestone worth celebrating — and an award for the team that made it happen.

Frosted acrylic Adverfly Award with polished edges, the Adverfly symbol on a brushed silver medallion and a dedication for exceeding €10 million in annual revenue