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Setup & tracking

Connect Adverfly to your stack

Choose an installation path for your shop, website or custom application.

Article2 min readFoundation
What you’ll walk away with

A documented installation path and a verified first customer journey.

01

Start with the system you already run

List the places where a customer discovers, explores and buys from your brand. Include the storefront, landing pages, checkout and any separate product quiz. Assign one owner to each surface before installing anything.

A native shop integration, a direct pixel snippet, Google Tag Manager and the JavaScript package are different installation paths. Choose the path your team can maintain. A custom storefront belongs in this process just as much as a hosted shop does.

02

Choose one installation owner

Use the current installation instructions in your workspace or the SDK documentation. If an integration already loads the pixel, check that before adding another copy through your theme or tag manager.

  • Native integration: confirm which data and storefront events it supplies.
  • Direct snippet or GTM: identify the pages and consent conditions that load it.
  • JavaScript application: initialize the package once and decide how client-side navigation is tracked.
03

Verify a complete journey

Walk through a page visit, product interaction and test purchase. Compare the event names, order identifier, currency and amount with the originating system. Purchase amounts use minor units: 49.90 EUR is 4990 cents.

Keep a short installation record with the owner, method, environments and verification date. Repeat the check after a checkout change or storefront release.

Put it into practice

Your next steps

Use this checklist as you work through the guide.

Continue with the documentation

Pixel installation, GTM and JavaScript SDK