Plan your first partnership ad test

Choose the creator and the question

Partnership ads let a brand advertise with a creator or partner identity. Meta requires the relevant partner permissions; use its current setup guidance to confirm the available route for your accounts and content.

Start with a creator whose product experience and communication fit the audience. Define the question you want the test to answer before choosing the content.

Prepare content and access

Document the agreed content, usage period, compensation and review process. Confirm the permissions with the creator, verify the intended identities in the ad preview and check the destination. Handle account setup in Meta's tools; the checklist here is a planning aid.

• Record which creator, asset and permission the test uses.
• Confirm the final copy, destination and tracking parameters.
• Assign someone to monitor access changes and the agreed end date.

Review the test in context

Keep objective, audience, destination and timing comparable where practical. Record differences that could explain the result. If the identity, content and offer all change together, the result cannot isolate the effect of partnership ads.

Review spend, purchase outcomes and collaboration costs together. Use a controlled experiment when a causal conclusion is required. Document the next question before extending the collaboration.