Platform overview
Every app, data source & integration in one table.
What Adverfly does with your data — along the data lifecycle, with every integration and AI tool running behind the scenes.
Capability matrix
Every app × everything behind it
76 apps · sorted by data lifecycle
| App | Category | Data sources | Queries (MCP) | AI tooling | Status |
|---|---|---|---|---|---|
 Power Pixel Install and manage the Adverfly tracking pixel — capture events, conversions, and customer interactions across your sites. | Collect | PageviewsConversionsCustom events | — | — | Live |
 Website Connect your website (Shopify and more) so transactions, customers and pixel-tracked events flow into Adverfly. | Collect | TransactionsCustomersCarts | — | — | Live |
 Platforms Connect ad platforms — Meta, Google, TikTok, Pinterest, Snapchat, and more — in one place. | Collect | Ad spendImpressionsClicksCreatives | integrations.get-apis | — | Live |
 Email Connect email and messaging providers — UTM-tagged campaigns flow into Adverfly attribution automatically. | Collect | Email sendsOpensClicksUTM-tagged sessions | integrations.get-apis | — | Live |
 Organic Connect IG/YouTube/TikTok organic accounts. Search-engine and AI referrers are auto-tracked via the pixel — no setup required. | Collect | PostsEngagementReachRetention curves | integrations.get-apis | — | Live |
 Creators Manage and analyze creator campaigns and their performance. | Collect | Creator campaignsConversions | creators.get-creators | — | Live |
 Community Inbound signals from your audience — comments, DMs, mentions, UGC, and reviews — clustered into themes that feed product, content, and creative. | Collect | CommentsDMsMentionsUGCReviews | — | Gemini (theme clustering) | Soon |
 Reviews Connect review platforms (Trustpilot, OMR Reviews, G2, Google Reviews) or paste any review URL — ratings, sentiment, and themes flow into Adverfly as earned signals. | Collect | RatingsSentimentThemes | — | Gemini (sentiment) | Soon |
 Surveys Create and manage surveys to gather customer feedback. | Collect | Survey responsesCustomer attribution | surveys.get-responses | — | Live |
 Forms Build custom forms to collect emails and leads on your storefront. | Collect | — | — | — | Live |
 SEO Connect Search Console properties to bring organic search clicks, impressions, and rankings into Adverfly. | Collect | ClicksImpressionsRankings | — | — | Soon |
 LLM Visibility Track and improve your brand presence across ChatGPT, Claude, Gemini and Perplexity. The next SEO for the AI-search era. | Collect | LLM responsesCitationsSentiment | ai-visibility.get-results | Gemini (visibility scoring) | Live |
 Marketplaces Connect marketplaces (Amazon, Otto, Zalando) to bring listings, orders, and ad-spend data alongside your owned channels. | Collect | ListingsOrdersAd spend | — | — | Soon |
 CSV Upload Upload offline-channel data (print, TV, radio, OOH invoices) or any custom dataset as CSV — AI extracts spend, channel, timeframe, and impressions automatically. | Collect | Offline channelsCustom datasets | — | Gemini (column mapping) | Soon |
 Weather Correlate weather conditions with your ad performance to optimize campaigns based on weather patterns. | Collect | Open-Meteo daily weather | weather.get-data | — | Live |
 Context & Research Industry news, search trends, economic data, competitor monitoring, and AI research — all external context in one place. | Collect | GDELT newsGoogle TrendsEconomic data | research.search | Gemini (research synthesis) | Live |
 Trends Identify and analyze trends in your marketing data to stay ahead of the competition. | Collect | Google Trends | — | Gemini (keyword suggestions) | Soon |
 Segments Segment your customers to target them more effectively. | Categorize | Customer eventsConversions | segments.get-segments | — | Live |
 Labels Use AI to automatically label your data for better insights. | Categorize | Creative assetsPosts | labels.get-labels | Gemini VisionQdrant | Live |
 Marketing Angles Get AI-generated marketing angles to improve your campaigns. | Categorize | Ad performanceCreative labels | marketing-angles.get-anglesmarketing-angles.generate-ideas | Gemini | Live |
 Asset Score Upload an asset and predict its ad performance before spending a single euro. | Categorize | Creative assetsHistorical performance | — | Gemini Vision | Soon |
 Summary Get an overview of your marketing numbers in a single dashboard. | Analyze | Pixel eventsAd spendConversions | analytics.querydashboards.get-dashboards | — | Live |
 Insights Discover trends in your data to make better decisions. | Analyze | Pixel eventsSessionsAd spendConversions | analytics.queryanalytics.compare_periodsanalytics.explain_changemetadata.list_schema | — | Live |
Canvas Organize your creatives in Slack-style lists and folders. | Analyze | Creative assetsAd performance | library.get-assetslabels.get-labels | Gemini (labeling)Qdrant (similarity) | Live |
Creative Analytics Analyze the performance of all your creatives. | Analyze | — | — | — | Live |
 Journeys Visualize customer journeys across all touch points. | Analyze | Pixel eventsTouchpoints | journeys.get-data | — | Live |
 Product Journeys See which products customers buy first — and what they buy next. | Analyze | — | — | — | Live |
 Heat Maps Visualize where users click, scroll, and hover on your site — spot dead zones, friction points, and high-intent areas at a glance. | Analyze | Pixel scroll/click/move | — | — | Live |
 Session Replays Replay real user sessions to see exactly how visitors interact with your site — debug UX issues and uncover conversion blockers. | Analyze | Pixel session capture | — | — | Live |
 Hourly Breakdown Analyze performance by hour with a bar chart. | Analyze | Pixel eventsAd spend | hourly.get-data | — | Live |
 LTV & Cohort Analyze the lifetime value of your customers to optimize marketing spend. | Analyze | Pixel eventsCustomer cohortsRevenue | analytics.query | — | Live |
 Coupons Track how often your discount codes are redeemed and what revenue they drive. | Analyze | — | — | — | Live |
 Profit Analyze profit margins and optimize pricing strategies. | Analyze | COGSRevenueAd spend | — | — | Live |
 Map Visualize your marketing data on a geographical map to understand regional performance. | Analyze | Pixel geoConversions | map.get-data | — | Live |
Products Analyze product performance across different channels. | Analyze | Catalog itemsConversions | analytics.query | — | Live |
 Custom Reports Run custom reports queries on your connected data sources. | Analyze | All ClickHouse tables | reports.save-reportdashboards.get-dashboards | Gemini (report chat) | Live |
CRM Simple contact manager for leads, contacts, and customers — track status and notes in one place. | Analyze | — | — | — | Live |
 Custom Attribution Create custom attribution models to understand the impact of your marketing channels. | Measure | Pixel eventsAd spend | attribution.get-data | — | Live |
 Marketing Mix Modeling Model the impact of different marketing channels on your business outcomes. | Measure | Ad spendConversionsWeatherTrendsNews | mmm.get-results | PyMC Bayesian MMM | Live |
 Geo Testing Validate channel impact with geographic experiments — the gold standard for causal measurement. | Measure | Pixel events by regionAd spend by geo | geo-testing.get-testsgeo-testing.get-candidates | Gemini (test designer) | Live |
 A/B Testing Test on-site variants with pixel-based bucketing — measure conversion lift with statistical significance. | Measure | — | — | — | Live |
 Correlations Visualize creative launches, scaling events, and their impact on performance metrics. | Measure | Ad spendConversionsExternal signals | correlations.get-data | — | Live |
 Ad Fatigue Monitor and manage ad fatigue to optimize your advertising campaigns. | Measure | Ad performance over timeFrequency | ad-fatigue.get-scores | — | Live |
 Cortex AI assistant that answers questions and surfaces insights across your entire workspace — pixel events, MMM, surveys, recommendations. | Optimize | All workspace data | all tools above | GeminiClaudeTool use | Live |
 Agents Configure AI agents for your workspace. | Optimize | — | — | GeminiClaude | Live |
 Skills Reusable AI capabilities that your agents can call — define once, attach to any agent. | Optimize | — | — | — | Live |
 Recommendations AI-powered recommendations to optimize your campaigns. | Optimize | MMMPixelAI Visibility | recommendations.get-active | Gemini (recommendation generation) | Live |
 Knowledge A unified knowledge base of experiments, patterns, and notes — search semantically across everything you've learned. | Optimize | ExperimentsNotesPatterns | research.searchnotes.get-notesnotes.save-note | Qdrant (semantic search)Gemini | Live |
 Forecasting Use AI to forecast future trends and performance based on historical data. | Optimize | Historical performance | — | PyMC time-series | Soon |
Creative Studio Generate images and videos grounded in your brand kit and best-performing creatives — plus data-driven briefs. | Activate | Ad performanceMMM | asset-studio.generate-briefasset-studio.generate-image | ImagenVeoGemini | Live |
 Landing Pages AI landing pages for paid traffic — grounded in your brand kit, products and offers, published to your shop and measured by your pixel. | Activate | Brand kitProduct catalogOffersMarketing angles | — | Claude (page copy) | Soon |
Articles AI-written, human-approved blog articles optimized for LLM citations (GEO/AEO). Publishes daily to your Shopify, WordPress, webhook, or custom subdomain. | Activate | Brand kitKnowledge base | — | Gemini (article generation) | Soon |
 Personalized Widgets Display discount popups, banners, countdown timers, and spin-to-win wheels on your customers' websites. | Activate | — | — | — | Soon |
 Loyalty Program Build and manage customer loyalty programs with points, tiers, and rewards to increase retention. | Activate | Customer pointsTiersRewards | — | — | Live |
 Referrals Friends-refer-friends program with personal codes — reward both sides via loyalty credit or coupon codes. | Activate | — | — | — | Live |
Raffle Run giveaways where customers automatically collect tickets per order, spend or item — then draw winners fairly. | Activate | — | — | — | Live |
Offers Data-driven offers mined from your purchase behavior — bundles, cross-sells, replenishment and more. | Activate | — | — | — | Live |
 Upsell Move buyers to the higher-value version — storefront prompts mined from your purchase data. | Activate | — | — | — | Live |
Email Marketing Contacts, templates, campaigns, and automation flows — one email suite. | Activate | — | — | — | Soon |
WhatsApp Marketing Send WhatsApp templates to lists and segments — Meta Business API. | Activate | — | — | — | Live |
Data Bridge Bridge your data to Meta, Google, TikTok and Snapchat with one click. | Activate | Pixel conversions | data-exports.save-export | — | Live |
 Workflows Multi-step automation workflows: chain triggers → conditions → waits → actions across all Adverfly apps. | Activate | SchedulesRun history | workflows.get-rulesworkflows.get-runs | Gemini (rule evaluation) | Live |
 MCP Tools Connect customer MCP servers (CRM, warehouse, custom tools) so AI agents can act on them. Every action requires your manual approval before it runs. | Activate | — | customer MCP tools | Gemini (tool use) | Live |
 Brand Kit Your brand identity — colors, style, tone, and messaging. Used by AI across Briefings and recommendations. | System | Brand colorsToneStyle | — | — | Live |
Templates All saved templates in one place — email bodies, workflow presets, agents, skills, and digest prompts. | System | — | — | — | Live |
 Notes A simple freeform notepad to jot down ideas, reminders, and observations for your workspace. | System | — | notes.get-notesnotes.save-note | — | Live |
 Health Center Daily activity feed for every app — what was created, ingested, clustered, dispatched, and tracked across your workspace. | System | All workspace activity | health-center.get-summary | — | Live |
 Alerts Monitor ad platform connections and data sync warnings in one place. | System | Sync statusConnection health | — | — | Soon |
 Controls Manage user roles, permissions, and data access controls for your marketing platform. | System | User rolesPermissions | controls.get-members | — | Live |
 Library Upload and manage media assets for use in creatives and agents. | System | Uploaded media | library.get-assetslibrary.save-asset | — | Live |
 Outbox Notification settings and send history — manage all outbound emails in one place. | System | Outbound emails | — | — | Live |
 Data Exports Export your marketing data to various formats and platforms for further analysis. | System | All ClickHouse tables | data-exports.save-export | — | Live |
 UTM Builder & Simulator Build tracking URLs with UTM and Adverfly parameters, then test them to verify tracking works correctly. | System | UTM templates | — | — | Live |
Integrations Connect with various data sources and platforms for a unified view. | — | — | integrations.get-apis | — | Live |
Channels Define custom channels for the Insights source picker by matching source + UTM combinations. | — | — | — | — | Live |
Emails Create and manage email templates for automated reports, digests, and customer communications. | — | — | — | — | Soon |
Source: _data/apps.ts + features/overview/lib/capabilities.ts. Auto-updates when new apps are registered.